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Category: APAC

What’s NEXT 2023: Why purpose-driven marketing matters
What’s NEXT 2023: Why purpose-driven marketing matters
Posted on January 24, 2023
by MARKETECH APAC
Today’s consumers expect brands to speak out about social movements and use their platforms for the greater good.
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Netflix article featured image
Bespoke papercut artwork to be brought on a digital screen in Netflix’s CNY campaign
Posted on January 18, 2023
by Teddy Cambosa
The papercut artwork aims to highlight the value of ‘togetherness’ as a commemoration of the festivity.
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Product Launch of the Year: foodpanda’s launch of ‘panda ads’
Product Launch of the Year: foodpanda’s launch of ‘panda ads’
Posted on January 17, 2023
by Teddy Cambosa
foodpanda and GroupM's adtech solution panda ads, which helped major brands engage their customers, nabs our Product Launch of the Year nod.
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Acquisition of the Year: ADK’s acquisition of Rage Communications
Acquisition of the Year: ADK’s acquisition of Rage Communications
Posted on January 12, 2023
by Teddy Cambosa
The Japan-headquartered company's acquisition of indie agency Rage Communications, now ADK Rage, bagged our 'Acquisition of the Year' nod.
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Ex-Celtra Raushida Vasaiwala named vice president for APAC at Silverpush
Ex-Celtra Raushida Vasaiwala named vice president for APAC at Silverpush
Posted on January 11, 2023
by Teddy Cambosa
“Being an advocate of value-based selling, I wanted to ensure I'm a part of an organisation that solves real marketing problems especially in a diverse region like APAC with a true product market fit,” she said.
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Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Thought Leadership of the Year: Wayne Deakin’s insight into rethinking brand experience
Posted on January 10, 2023
by MARKETECH APAC
Find out why the article by ad man Wayne Deakin on rethinking brand experience is our top expert insight for 2022.
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foodpanda’s anniversary celebration for Pau-Pau encourages people to ‘live like a panda’
foodpanda’s anniversary celebration for Pau-Pau encourages people to ‘live like a panda’
Posted on January 10, 2023
by Teddy Cambosa
Since his debut, Pau-Pau has received immense love from millions of people across the region and has created a positive perception in customers’ minds - making foodpanda their preference for on-demand deliveries.
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Krishnan Menon named president of experience for Ogilvy Asia
Krishnan Menon named president of experience for Ogilvy Asia
Posted on January 9, 2023
by Teddy Cambosa
In his new task, he is tasked to bring together Ogilvy’s capabilities across customer engagement, commerce, CRM
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Green Park Content elevates Lesley Renton as head of marketing, demand generation for APAC
Green Park Content elevates Lesley Renton as head of marketing, demand generation for APAC
Posted on January 5, 2023
by Teddy Cambosa
In her new role, Renton will be bringing her expertise in integrated marketing campaigns, digital marketing, new business, and events.
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OMG’s, Cebu Pacific Air’s women marketing leaders to lead jury panel of MARKETECH APAC’s Empowered Women Awards for 2023
OMG’s, Cebu Pacific Air’s women marketing leaders to lead jury panel of MARKETECH APAC’s Empowered Women Awards for 2023
Posted on January 3, 2023
by Teddy Cambosa
The judging panel represents a wide variety of seasoned and leading women leaders in the Asia-Pacific region.
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