Blackmores’ first masterbrand campaign says ‘good health changes everything’

Sydney, Australia – In a bid to highlight their vision of good health for everyone as more people continue to prioritize their wellbeing during the pandemic, Australian natural health brand Blackmores has released its first masterbrand campaign in four years. With a focus on the message ‘Good Health Changes Everything’,...

Colenso BBDO welcomes Sonya Milford as new senior digital designer

Auckland, New Zealand – Creative agency Colenso BBDO welcomes a new talent to their creative lineup, Sonya Milford as the agency’s senior digital designer. Milford brings in a wealth of experience in both the design and digital sectors, having worked at Gladeye, TVNZ and TRA.  The appointment follows after the agency has...

Amazon Alexa & Devices shows off Alexa’s Aussie lingo via new campaign with Havas Village

Australia – To demonstrate the new Aussie language prowess of Amazon Alexa, advertising group Havas Village has launched a new integrated campaign, establishing Alexa's place in Australian culture and conversation. The initiative aims to raise awareness for Alexa and devices in Australia following the addition of a stack of new...

To battle ‘meaninglessness’ in adland, The Works unveils new brand platform ‘Be Significant’

Sydney, Australia – As more and more socially driven graduates opt for careers outside the marketing and advertising industry, creative agency The Works, part of Capgemini, felt the need to address this concern, launching its new brand platform ‘Be Significant’, which aims to create a conversation around the ‘meaninglessness’ that...

Fintech Brighte appoints Paper Moose as creative partner

Australia – Financial services company in Australia, Brighte, has awarded its creative mandate to independent creative agency Paper Moose. The move comes after a competitive pitch that included Clemenger BBDO Sydney, VCCP, and Banjo. Brighte offers financing and zero-interest payments solutions for the installation of solar panels, batteries, and air...

AU’s financial services firm AMP unveils new brand positioning in new campaign with Bastion

Australia – Financial services company AMP has partnered with strategic marketing and communications agency Bastion, to launch its new investment-focused advertising campaign that recognizes the importance of investing for all Australians. AMP is a wealth management company with a growing retail banking business and investment management business. It provides retail...

Clemenger BBDO Melbourne bolsters creative department with new hires

Melbourne, Australia – Marketing communications agency Clemenger BBDO in Melbourne has announced new hires for their creative department namely Huei Yin Wong as senior art director, alongside Ellie Dunn and Tom Vizard as senior copywriters. Huei joins from Ogilvy where she was responsible for work across a range of clients...

Clemenger BBDO Sydney’s content arm Flare bags remit for Carnival Cruise Line’s digital duties

Sydney, Australia – Flare, the social and content offering by advertising agency Clemenger BBDO Sydney, has been appointed by cruise brand Carnival Cruise Line to handle its digital mandate. Carnival Cruise Line is deemed to be one of the most popular cruise lines in North America. It operates 24 ships...

Accenture ANZ names Therese Raft as new communications lead

Australia – Accenture, the global professional services firm for strategy & consulting, interactive, and technology, has named its new communications lead for ANZ, Therese Raft.  Raft steps into the role as her predecessor Georgia Hewett moves into the chief of staff position to support Accenture ANZ’s CEO Tara Brady and...

Red Havas welcomes Alex Bryant as new executive director for Sydney team

Australia – Public relations agency Red Havas in Australia has appointed Alexandra Bryant, former managing partner and creative principle creative communications and content company Finchco Agency, to assume the newly created role of executive director for the Sydney office.  Bryant brings with her extensive agency and client-side experience. Prior to...