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Category: ANZ

PubMatic x Proximic Featured
PubMatic ties with Proximic to provide ID-less targeting solutions for media buyers
Posted on March 24, 2023
by Teddy Cambosa
The integration will allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.
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Initiative and Pernod featured
Initiative retains media account of distillery company Pernod Ricard
Posted on March 23, 2023
by Teddy Cambosa
After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.
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Sydney Airport launches new brand identity, integrated campaign for luxury precinct SYD X
Sydney Airport launches new brand identity, integrated campaign for luxury precinct SYD X
Posted on March 23, 2023
by Teddy Cambosa
The brand identity, called ‘The Space Between’ represents the space between borders, where SYD X operates - outside the realm of the everyday.
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Herbal tea brand Pukka hands creative mandate to Paper Moose
Herbal tea brand Pukka hands creative mandate to Paper Moose
Posted on March 22, 2023
by MARKETECH APAC
UK-founded herbal tea brand Pukka taps Syndey agency Paper Moose for its creative business.
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Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media
Vistar Media, Broadsign announce mutual integration of mediation layers for OOH media
Posted on March 22, 2023
by Teddy Cambosa
Through the partnership, it allows both companies to have an open and fair play auction regardless of which firm’s mediation layer is used, and lowers the operational burden for media owners while facilitating advertiser access to OOH inventory.
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Anthony Moore Featured Img
Host/Havas promotes Anthony Moore to managing director role
Posted on March 21, 2023
by Teddy Cambosa
Moore joined the creative agency in 2015 as its managing partner and became an integral part of its projects.
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Merlin Ent x Tug Featured Img
Tug Sydney expands remit with tourist attraction operator Merlin Entertainments
Posted on March 20, 2023
by Teddy Cambosa
Tug agency specialises in performance media, using data, media, content and technology with offices in Sydney, Singapore, London, Toronto and Berlin.
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Can AI be creative? This AI campaign generator lets you create the ‘perfect’ last-minute April Fools campaign idea
Can AI be creative? This AI campaign generator lets you create the ‘perfect’ last-minute April Fools campaign idea
Posted on March 20, 2023
by Teddy Cambosa
Powered by ChatGPT, Reprise Digital's AIpril Fools Campaign Generator uses the latest in AI LLM tech to churn out witty campaign ideas.
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Meta to provide free AR, VR training to Australian creators via learning academy
Meta to provide free AR, VR training to Australian creators via learning academy
Posted on March 17, 2023
by Teddy Cambosa
Meta, Code Like a Girl, and T&DA's Meta Immersive Learning Academy will support the next generation of creators for the metaverse.
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NOVA Entertainment takes after Queen’s album art to tease top three hosts now gracing one show
NOVA Entertainment takes after Queen’s album art to tease top three hosts now gracing one show
Posted on March 15, 2023
by MARKETECH APAC
With its three mainstay hosts to now be in a single crew, Aussie broadcast network NOVA Entertainment teases its new show in Queen fashion.
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