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Category: ANZ

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Paralympics Australia appoints SLIK to create unique virtual experience for fundraising efforts
Posted on March 12, 2024
by MARKETECH APAC
The platform, which aims to improve lives by the force of sport, will act as an online fundraising portal to support both existing and future Paralympians in achieving their athletic goals.
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Special PR tapped as PR partner for PepsiCo brands Pepsi, Red Rock Deli, and Smith’s
Special PR tapped as PR partner for PepsiCo brands Pepsi, Red Rock Deli, and Smith’s
Posted on March 12, 2024
by Teddy Cambosa
The appointment will see Special PR develop creative earned campaigns, PR strategy and activation, content development, media relations, publicity, and influencer relationships across Australia, with a focus on Gen Z and culture.
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Fetch TV, Kargo form partnership to promote sales of Fetch’s aggregation platform
Posted on March 11, 2024
by MARKETECH APAC
In partnership with Fetch's in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.
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Macca’s becomes footy fan headquarters in new footy campaign with DDB Sydney
Posted on March 11, 2024
by Aliza Carmona
McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia.
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Ipsos iris expands to connected TV with OzTAM BVOD integration to IAB Australia for cross-channel measurement
Posted on February 27, 2024
by Aliza Carmona
Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types.
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UM appointed as media agency of record for automotive manufacturer Chery 
Posted on February 26, 2024
by MARKETECH APAC
As the brand establishes itself in the market, UM's duties cover every facet of media strategy, planning, and purchasing in Australia. With this support, Chery will be able to launch its new vehicle releases until 2024. 
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Australian Ethical encourages Aussies to help save the environment in latest campaign
Australian Ethical encourages Aussies to help save the environment in latest campaign
Posted on February 21, 2024
by Teddy Cambosa
Made in collaboration with Paper Moose, Australian Ethical’s campaign showcases awe-inspiring footage sourced from a variety of nature photographers, championing nature’s beauty and life that is worth saving. 
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Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia
Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia
Posted on February 21, 2024
by Teddy Cambosa
Being picked out in a global search for Leo Burnett Australia’s next CEO, Pickens will then be taking the helm of the agency in April.
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Eyeota & Vistar team up to improve DOOH advertising with seamless audience targeting integration
Posted on February 20, 2024
by MARKETECH APAC
Advertisers may now improve campaign targeting across Vistar's extensive network of outdoor digital inventory by integrating Eyeota audience segmentation into the Vistar DSP. This includes bus stops, airports, street furniture, billboards, and a host of other venues that allow advertisers to connect...
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SeenThis announces significant appointments across ANZ, APAC markets
Posted on February 20, 2024
by MARKETECH APAC
SeenThis, an adaptive streaming technology firm, today announced the appointment of Michael Krawczyk as commercial director for Australia and New Zealand. The company also announced the addition of four new employees to its APAC team, which include Wen Jing Toh as sales manager for Southeast Asia, Ain...
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