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Category: ANZ

LEGO appoints Justine McKenny as senior director, head of marketing for ANZ
LEGO appoints Justine McKenny as senior director, head of marketing for ANZ
Posted on February 1, 2024
by Teddy Cambosa
In her new role, McKenny will be responsible for taking leadership of The LEGO Group’s marketing teams in Australia and New Zealand, and will be aiming to push the brand’s marketing efforts across the region.
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Krispy Kreme appoints Slingshot to lead media duties across Australia
Posted on February 1, 2024
by Aliza Carmona
Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia.
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Australian toy maker Moose Toys teams up with MrBeast to launch new merch brand lineup
Australian toy maker Moose Toys teams up with MrBeast to launch new merch brand lineup
Posted on January 29, 2024
by Teddy Cambosa
For the new merch lineup, Moose Toys notes that the lineup will capture the ferocity of the globally recognizable bright blue and fuchsia panther logo that is the signature of MrBeast's brand. 
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Digital consultancy G Squared unveils community management, social surveillance firm Burrow 
Posted on January 29, 2024
by MARKETECH APAC
G Squared, a digital consultancy, has recently launched Burrow, a specialist 24/7 community management and social surveillance firm. Burrow will work with firms, managing their social media platforms and tackling online brand threats through continual monitoring. 
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Boody’s new national campaign with WNBL puts period in period poverty
Posted on January 25, 2024
by Aliza Carmona
Boody, an Australian company dedicated to creating comfortable and sustainable clothing and underwear, has partnered with the Women's National Basketball League (WNBL) to launch its latest campaign that calls for access to period products for all.
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BIG4 Holiday Parks’ latest campaign shine a light on fun Aussie park-holiday experiences
BIG4 Holiday Parks’ latest campaign shine a light on fun Aussie park-holiday experiences
Posted on January 25, 2024
by Teddy Cambosa
The videos are accompanied by an in-park treasure hunt which asks BIG4 guests to find all 10 Top Tips hung on plaques around branded BIG4 parks this summer. Those guests who find all 10 go in the running to win a bunch of BIG4 prizes. 
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Brainlabs acquires Australian independent digital media agency Sparro
Brainlabs acquires Australian independent digital media agency Sparro
Posted on January 24, 2024
by Teddy Cambosa
With the acquisition of Sparro, Brainlabs expands its APAC footprint and continues on its goal to become the world’s largest independent media agency.
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IAB New Zealand names Angelina Farry as new chief executive officer
Posted on January 24, 2024
by Aliza Carmona
The Interactive Advertising Bureau New Zealand (IAB New Zealand) has appointed Angelina Farry as the organisation’s new chief executive officer.
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Komo Technologies welcomes Simon Rollenbeck as head of marketing 
Komo Technologies welcomes Simon Rollenbeck as head of marketing 
Posted on January 23, 2024
by Teddy Cambosa
In his new role at Komo Technologies, Rollenbeck will play a key role in shaping Komo’s brand position, demand generation and overall GTM (Go To Market) strategy, leading the company’s global marketing efforts to accelerate growth in Australia and the USA.
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Stuart Alexander appointed as new group creative director for TBWA\Media Arts Lab Australia 
Posted on January 18, 2024
by Teddy Cambosa
TBWA\Media Arts Lab, Apple's custom global creative agency, has appointed Stuart Alexander as group creative director for Australia. Alexander will report directly to Brent Anderson, the chief creative officer at TBWA\Media Arts Lab. Additionally, he will work closely with Jake Donaghey, the agency’s...
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