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Category: ANZ

CMOs, digital professionals feel unprepared amidst industry disruptions and shrinking budgets: report
CMOs, digital professionals feel unprepared amidst industry disruptions and shrinking budgets: report
Posted on June 6, 2024
by Teddy Cambosa
Marketers feel unprepared for looming Privacy Act reforms. Even more worryingly, they believe those in leadership positions are similarly unready – only 38% of those surveyed believe their executive group understands the importance of adapting to privacy changes and sees it as a key strategic priority...
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mike-appointment
DDB Group elevates Mike Napolitano to lead Melbourne operations as new group CEO
Posted on June 3, 2024
by Aliza Carmona
DDB Group has elevated DDB Melbourne managing director Mike Napolitano to the position of Melbourne Group CEO as the agency continues its growth trajectory.
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Not-for-profit health fund HCF invites members to take over its ad time, OOH advertising in new initiative via Clemenger BBDO
Not-for-profit health fund HCF invites members to take over its ad time, OOH advertising in initiative via Clemenger BBDO
Posted on June 3, 2024
by Teddy Cambosa
The initiative, launched alongside Clemenger BBDO, has the ambition with the new initiative is to give a selection of members who want to appear in an ad the chance to do so. To help with this, over 6,972 unique ad placements have been secured across TV, radio, social, digital, out-of-home and in-br...
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Anytime Fitness
Anytime Fitness unveils 'Find Your Fit' audio campaign with unique gym-goer soundscapes on Spotify 
Posted on May 30, 2024
by MARKETECH APAC
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia's most popular music genres, has a cast of distinct...
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UM Canteen
Non-profit organisation Canteen appoints UM Australia to amplify support for people affected by cancer
Posted on May 30, 2024
by MARKETECH APAC
UM's Canteen responsibilities include performance, above-the-line media strategy, planning, and purchasing. The goal in this mandate is to grow supporter numbers in order to reach more young people impacted by cancer.
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the-monkeys-appointment
The Monkeys names ex-Goodby Silverstein & Partners duo as new associate creative directors
Posted on May 30, 2024
by Aliza Carmona
The Monkeys, part of Accenture Song, has bolstered its creative department with the appointment of former Goodby Silverstein & Partners creative team members Lennie Galloway and Thomas Gledhill as its new associate creative directors.
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Consent should matter most for Australians in latest national campaign by Department of Social Services with BMF
Consent should matter most for Australians in latest national campaign by Department of Social Services with BMF
Posted on May 27, 2024
by Teddy Cambosa
Created by BMF, the campaign highlights the importance of updating our understanding of sexual consent by showing how the questions we have need to be talked about, and answered, before moments of intimacy.
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sydney-water
Sydney Water forms support group that helps fix bad flushing habits in new campaign with It’s Friday
Posted on May 27, 2024
by Aliza Carmona
In a humorous attempt to fix the problem with Sydney’s sewer blockages, Sydney Water has teamed up with creative agency It’s Friday in a new campaign to call out Sydneysiders’ bad flushing habits.
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Adrian Flores
Clemenger BBDO names Adrián Flores as chief creative officer 
Posted on May 6, 2024
by MARKETECH APAC
Adrián Flores, a global creative director, has been appointed as chief creative officer at Clemenger BBDO, marking another key milestone in the agency's progress. The appointment will take effect on May 20, 2024. 
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Houston ramps up creative team with two senior appointments
Houston ramps up creative team with two senior appointments
Posted on May 6, 2024
by Teddy Cambosa
In their new roles, Creamer and Teh will bolster Houston’s strong offering across the brand design spectrum and their creative leadership team, offering new perspectives to create remarkable solutions for its brand partners.
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