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Platforms

Weverse deploys Google Cloud AI to handle global fan traffic spikes

South Korea – Google Cloud has expanded its partnership with Weverse, as the global superfan platform rolls out conversational AI systems to cope with swelling

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May 7, 2026
Marketing

MK Restaurants marks 40 years by turning shared memories into nationwide celebration via VML

Bangkok, Thailand – MK Restaurants is leaning into memory rather than discounts as it marks 40 years in Thailand’s increasingly competitive dining market. The campaign,

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May 6, 2026
Marketing

Honda revives Prelude with nostalgia-led campaign via SPECIAL

Melbourne, Australia – Honda has relaunched the Honda Prelude in Australia, pairing its return with a campaign steeped in 1990s nostalgia—a period when the brand

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May 6, 2026
Marketing

Samsung taps Thierry Henry to front TV campaign ahead of 2026 football surge via BBH Singapore

London – Samsung Electronics has launched a new campaign featuring Thierry Henry, marking two decades as the world’s top TV brand, according to market researcher

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May 6, 2026
Marketing

Samsung spotlights AI-powered fabric care in Devil Wears Prada 2 campaign push

India – Samsung Electronics is dressing up an everyday appliance in the language of high fashion. The company has launched a global marketing push tied

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May 5, 2026
Marketing

Suncorp anchors resilience messaging in new Leo Australia platform for Queensland markets

Sydney, Australia – In Australia’s sunburnt north, where cyclone warnings can arrive as quickly as a beach forecast, Suncorp is reframing how resilience is sold.

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May 5, 2026
Marketing

Hisense courts fashion elite with Devil Wears Prada 2 push

Qingdao, China – Hisense is stepping onto fashion’s most famous set, placing its latest televisions at the centre of The Devil Wears Prada 2 as

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May 5, 2026
Marketing

JIHO Samgyetang SBCD taps 8traordinary to shape Korean wellness dining debut in Singapore

Singapore – JIHO Samgyetang SBCD has appointed 8traordinary as its creative and marketing agency, marking a strategic move to strengthen its brand narrative as it

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May 5, 2026
Marketing

Yeo’s spotlights tea craft with HeritageFest activation for new Oolong launch

Singapore – Yeo Hiap Seng is bringing its latest campaign into the physical world with an on-ground activation at Singapore HeritageFest 2026, turning tea storytelling

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May 5, 2026
Marketing

Starbucks blends film, flavour with Devil Wears Prada 2 character menu

New York City – Starbucks is extending its long-running cultural tie-in with The Devil Wears Prada 2 through a global campaign that translates its characters

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May 5, 2026
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