Singapore — Cheil SWA has appointed Sungkyoon Kim as president and CEO of its Southwest Asia operations, bringing three decades of expertise in marketing strategy,
Singapore — KFC Singapore has appointed Maker Lab as its full-service integrated creative and social agency under a three-year contract. The move sees Maker Lab
Mobile advertising company adjoe has partnered with LINE to scale rewarded advertising in Taiwan, embedding its Playtime experience into the LINE POINTS ecosystem used by
New York, United States — OpenX Technologies has introduced OpenXBuild, a new software suite aimed at giving advertisers greater real-time control over how programmatic media
Geneva, Switzerland — MSC Cruises has launched its new global brand campaign, ‘The Best Holiday Ever,’ highlighting the unexpected moments that make a cruise truly
Las Vegas, United States — WPP has launched Agent Hub on its AI marketing platform, WPP Open, giving clients access to advanced agentic AI built
Florida, United States — Zumba has launched its newest global campaign, ‘Your Song Is On. The World Can Wait.,’ positioning music as the driving force
Singapore — Singapore-headquartered strategic communications and public affairs firm SW Strategies has been appointed as the official communications partner of Buds Theatre, a non-profit organisation
As algorithms optimise for engagement and efficiency, brands risk producing work that is technically perfect but emotionally hollow. As creativity enters the picture as the
Singapore — The Asia Video Industry Association’s Coalition Against Piracy (CAP) has secured a new Singapore High Court order blocking 53 domains linked to 22
