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Marketing

Pop Mart casts Pop Land’s pastel universe debut to Singapore this October

Singapore – Global art toy giant Pop Mart is bringing its world-first Pop Land theme park in Singapore. Recently announced on Instagram, the theme park

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October 13, 2025
Marketing

BPI draws new lines of wealth and legacy with launch of BPI Wealth Singapore

Singapore – The Bank of the Philippine Islands (BPI) has reached a new milestone with the opening of BPI Wealth Singapore, a wholly owned subsidiary

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October 13, 2025
Marketing

Fisherman’s Friend celebrates Singapore’s ‘chope’ culture with nostalgic SG60 collectibles

Singapore – Fisherman’s Friend is celebrating Singapore’s 60th National Day with a playful nod to one of the nation’s most cherished dining rituals—the art of

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October 10, 2025
Marketing

Osome elevates brand vision with Rohan Chandhok leading global marketing

Singapore – Global fintech firm Osome has named Rohan Chandhok as vice president of marketing, strengthening its global leadership team as it accelerates growth across

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October 10, 2025
Marketing

L’Oréal turns expired makeup into a masterpiece of healing in Thailand

Bangkok, Thailand – L’Oréal Groupe in Thailand is proving that beauty never fades with ‘Beauty Inside Out’—a campaign that gives expired makeup a second life

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October 10, 2025
Marketing

adidas touches down at Jewel Changi with their newest flagship

Singapore – adidas has officially landed at Singapore’s Jewel Changi Airport, unveiling a flagship store that transforms retail into an experience—where sport and culture meet

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October 10, 2025
Marketing

Fairprice Group shelves the “ordinary grocery run” through family-oriented 360° campaign 

Singapore – Singapore’s retail giant FairPrice Group (FPG) has launched a new brand campaign that adds a touch of magic to the mundane, continuing its

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October 10, 2025
Marketing

American ‘eatertainment’ giant Dave & Buster’s powers up Philippine expansion with first Manila branch opening this October

Manila, Philippines – Dave & Buster’s is pressing ‘start’ on its Philippine expansion this October with the opening of its first branch at Opus Mall

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October 9, 2025
Marketing

Rakuten Travel brews Singapore launch with ‘mindful travel’ to Japan campaign

Singapore – Rakuten Travel has officially launched in Singapore, inviting everyone to pause, breathe, and rediscover the joy of mindful travel through its new campaign,

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October 9, 2025
Marketing

DDB Group Singapore prompts student-led creativity in Google Gemini’s ‘#BikinGebrakanLo’ campaign

Jakarta, Indonesia – DDB Group Singapore has transformed student creativity into national storytelling through an inspired new campaign for Google Gemini in Indonesia.  Aptly titled

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October 9, 2025
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