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Marketing

Agency Leadership Decoded: Shermaine Wong’s blueprint for scaling creativity with clarity at Cult Creative

For Shermaine Wong, co-founder and CEO of Cult Creative, leadership has never been about lofty ideals—it is about building creative systems that work. In MARKETECH

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November 3, 2025
Marketing

AIA Singapore champions real transformation with “Road to HYROX” video series 

Singapore – AIA Singapore is turning the spotlight on everyday athletes with the launch of “Road to HYROX,” an uplifting new video series that captures

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November 3, 2025
Platforms

Meta lays out digital defences against online scams for Singaporeans

Singapore – Meta is doubling down on its fight against online scams in Singapore, launching new safeguards across its platforms and ramping up digital literacy

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November 3, 2025
Marketing

Dole joins forces with Minecraft to power healthy living through ‘global digital play’

North Carolina, United States – Dole Food Company is levelling up healthy living with a new global partnership with Minecraft to inspire families to eat

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October 31, 2025
Marketing

Buttonscarves lands in SG with Jewel Changi Airport debut

Singapore – Buttonscarves has taken flight with the opening of its first physical store at Jewel Changi Airport, marking a defining moment in the brand’s

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October 31, 2025
Marketing

Apple celebrates the power of creation in new ad voiced by Dr. Jane Goodall

California, United States – Apple has unveiled ‘Great Ideas Start on Mac’, a new global campaign celebrating creativity, imagination, and the spark of inspiration. The

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October 31, 2025
Marketing

Viva Leisure taps WiredCo to handle brand, paid and earned media mandates

Sydney, Australia – Global fitness powerhouse Viva Leisure has appointed WiredCo. as its agency of record for brand, paid, and earned media, following a highly

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October 31, 2025
Technology

SeenThis syncs with On Device to deliver deeper brand campaign insights

Stockholm, Sweden – Adaptive streaming technology company SeenThis has partnered with On Device, a leading brand lift measurement firm, to provide advertisers with independent, validated

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October 30, 2025
Marketing

Maya Bank reimagines financial elitism with latest campaign showcasing iconic ‘Black Card’

Manila, Philippines – Maya Bank, together with Dentsu Creative Manila, is flipping the script on financial elitism with “Welcome to Maya Black”, a campaign that

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October 28, 2025
Marketing

Anak turns up the heat with ‘Hot Bodies’, redefining how we dress for a hotter planet

Singapore – Global brand practice Anak is turning up the heat on climate and creativity with HOT BODIES: A Heatwear Exhibition, opening on December 6

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October 28, 2025
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