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Marketing

Anya Taylor-Joy unwraps Tiffany & Co.’s ‘Love Is a Gift’ in a cinematic ode to connection

New York, United States – Tiffany & Co. has ushered in the season of giving with cinematic brilliance through its 2025 holiday campaign, ‘Love Is

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November 5, 2025
Marketing

Singapore leads APJ in ‘Digital Impatience’ as consumers demand faster, human-led support: report

Singapore –  In a world where every second counts, Singaporeans are proving that even patience has gone digital.  According to Twilio’s latest study, “Decoding Digital

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November 5, 2025
Marketing

Affiliate marketing emerges as a major growth engine for Singapore brands: report

Singapore – As advertising costs continue to climb, brands in Singapore are turning to affiliate marketing as their next big growth driver.  According to The

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November 5, 2025
Marketing

Gap celebrates creativity and connection with soulful ‘Give Your Gift’ campaign

California, United States – Gap is striking a heartfelt chord this festive season with Give Your Gift, a holiday campaign that celebrates the power of

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November 5, 2025
Marketing

CapitaLand spreads festive cheer as Mofusand cats whisk Singapore into wonderland

Singapore – The holidays are about to get a lot fluffier as CapitaLand welcomes Southeast Asia’s first-ever Mofusand Holidays, transforming 17 malls into a ‘kawaii’

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November 5, 2025
Marketing

LTA Singapore, Hello Kitty brings ‘Move Lite Adventure’ delight to commuters

Singapore – Hello Kitty is bringing a dash of charm and cheer to the city’s daily commute with Move Lite Adventure, a month-long interactive campaign

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November 5, 2025
Marketing

Mariah Carey, Sephora turn up the sparkle with ‘It’s Time!’ holiday collaboration

California, United States – The holidays have officially begun, and Mariah Carey is declaring it in her signature style as the Queen of Christmas has

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November 4, 2025
Marketing

PlayStation 5 captures the world’s imagination with new global campaign

Tokyo, Japan – Sony Interactive Entertainment is turning up the volume this holiday season with “It Happens on PlayStation 5,” a bold global brand campaign

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November 4, 2025
Marketing

BIG W gives mums the Christmas crown in heartfelt festive campaign

Sydney, Australia – BIG W has unwrapped a refreshingly real take on Christmas this year, launching a campaign that ditches the tinsel and the big

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November 4, 2025
Marketing

QIC, Jane Doe Creation launch refreshed holiday campaign highlighting ‘Joy Bringers’

Sydney, Australia – QIC Shopping Centres, together with Jane Doe Creation, joined forces to launch ‘Take Joy to the Limit This Christmas’, a new festive

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November 4, 2025
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