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Marketing

SGSecure launches ‘Bye Tech Neck’ film urging Singaporeans to stay vigilant in public spaces

Singapore – Ministry of Home Affairs Singapore has launched a new public awareness film under its SGSecure initiative, aimed at encouraging vigilance in public spaces.

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March 31, 2026
Marketing

Shield Insurance Broker turns hard sell into binge-worthy micro drama via VML Thailand

Bangkok, Thailand – Shield Insurance Broker has launched a micro drama series with VML Thailand to promote its “After Shit Happens Service”, turning insurance mishaps

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March 31, 2026
Marketing

AI is no longer the advantage—execution is: Mediaplus Global CEO Matthias Brüll on Asia’s next move

For Matthias Brüll, global CEO of Mediaplus Group, the advertising industry’s fixation on artificial intelligence is beginning to miss the mark.  The era of “testing”

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March 30, 2026
Marketing

UNIQLO activates AIRism ‘Cooling Station’ to tackle Singapore’s heat

Singapore – UNIQLO will stage its first AIRism Cooling Station pop-up at Orchard Central from April 10 to 19, offering visitors a hands-on look at

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March 30, 2026
Marketing

Marriott Bonvoy stages ‘Loyal-Tea’ activation in Mumbai to drive loyalty programme sign-ups

Mumbai, India – Marriott International brought its loyalty pitch to the streets of Mumbai, staging a two-day “Loyal-Tea” activation designed to show that joining its

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March 30, 2026
Marketing

FIFA 2026 documentary ‘Chasing the Dream’ by S4Capital’s Monks to capture human stories, fan passion

Singapore – S4 Capital’s Monks Film and New Element Media will stream ‘Chasing the Dream,’ a documentary on FIFA World Cup 2026™ on Disney+, offering

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March 27, 2026
Platforms

Pinkfong taps HYBE’s Supertone to launch AI voice tools for REDREX fan content

Seoul, South Korea – Fan-driven content is taking centre stage in South Korea’s digital entertainment scene. The Pinkfong Company, the studio behind global hit “Baby

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March 27, 2026
Platforms

Fabulate joins YouTube Creator Partnerships API rollout, boosting data-led creator deals in APAC

Singapore – Fabulate has been selected as a launch partner for the new Creator Partnerships API from YouTube, as the platform expands tools for managing

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March 27, 2026
Marketing

Heineken to tap regional breweries as Singapore exits large-scale beer production

Singapore – After decades of brewing on home soil, Heineken is preparing to pull back from large-scale production in Singapore, recasting the city as a

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March 26, 2026
Marketing

VFS Global appoints Ellerton & Co. as PR partner for Southeast Asia

Singapore – VFS Global has officially appointed Ellerton & Co. as its public relations agency for the ASEAN region.  This strategic mandate encompasses Singapore, the

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March 26, 2026
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