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Marketing

Meta debuts first Instagram campaign in Thailand with BBH Singapore push for reels

Bangkok, Thailand – Meta has launched its first dedicated Instagram campaign in Thailand, a market where short-form video is fast becoming the default social currency. 

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April 13, 2026
Marketing

M&M’S, Marvel deploy gaming campaign linking purchases to rewards across Asia-Pacific

Kuala Lumpur, Malaysia – A packet of M&M’S now comes with more than sugar and chocolate as Mars has launched a cross-market campaign with Marvel

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April 10, 2026
Marketing

WHISKAS installs giant ‘Lucky Cat’ statue to spotlight feline nutrition in Thailand via AMV BBDO, BBDO Guerrero

Bangkok, Thailand – In Bangkok’s Siam Square, a 10-metre purple “Lucky Cat” is drawing crowds—and attention to what Thailand’s cats are actually eating. WHISKAS, a

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April 10, 2026
Marketing

Kotex confronts art world taboo with ‘Art’s Missing Period’ campaign

Singapore – Kotex has launched a global campaign highlighting the absence of menstrual blood in mainstream art, positioning it as a long-standing form of cultural

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April 10, 2026
Marketing

Thai FDA cracks down on exaggerated supplement advertising

Bangkok, Thailand – Thailand’s Food and Drug Administration has stepped up enforcement against misleading advertising of dietary supplements, as regulators respond to a surge in

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April 8, 2026
Marketing

Heineken Singapore hijacks office elevator to kickstart afterwork campaign

Singapore – Heineken has turned an office lift in the city’s financial district into a pop-up bar, kicking off an afterwork campaign with a surprise

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April 8, 2026
Marketing

AIS partners ReelShort to drive 5G content play in Thailand

Bangkok, Thailand – Thai telecoms operator AIS has partnered ReelShort to bring the short-drama platform into Southeast Asia, bundling content with 5G access in a

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April 8, 2026
Marketing

ATTACK activates freshness with gesture-driven campaign in Thailand via CJ WORX

Bangkok, Thailand – ATTACK Detergent and CJ WORX are bringing laundry science out of the closet and onto the streets with a new campaign in

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April 8, 2026
Marketing

KFC Thailand turns Songkran shoe woes into viral campaign with Elephant Tower takeover

Bangkok, Thailand – KFC Thailand has rolled out a Songkran campaign that pairs street spectacle with a distinctly local insight. The brand installed a giant

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April 7, 2026
Marketing

XPENG repositions car safety with women-focused ‘Pink Code’ campaign via YDM Thailand

Bangkok, Thailand – XPENG Thailand has launched a campaign that shifts the focus of vehicle safety to a moment often ignored: the walk towards the

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April 7, 2026
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