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Marketing

Blueplus+, CJ WORX draw on Thai blessing rituals in new interactive campaign

Bangkok, Thailand – OR Group’s digital application blueplus+ has launched Blessings Brought to Life, an interactive campaign developed in collaboration with CJ WORX that draws

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February 3, 2026
Marketing

Springboards’ ‘Dangers of AI’ experiment examines limits of generative AI in creative work

Singapore – Creative company Springboards has released an experimental project that studies the risks generative artificial intelligence poses to originality in creative work. The piece,

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February 3, 2026
Marketing

CentralWorld rolls out month-long Chinese New Year celebrations in Bangkok

Bangkok, Thailand – CentralWorld is set to stage a month-long Chinese New Year celebration in Bangkok with the launch of its “The Great Chinese New

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February 3, 2026
Marketing

Tim Hortons Thailand unveil limited-edition Timbits boxes in “The Boxcation” via CJ WORX

Bangkok, Thailand – Tim Hortons Thailand has launched a new campaign called “The Boxcation” in collaboration with CJ WORX, aiming to highlight small moments of

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February 2, 2026
Marketing

Tottenham Hotspur names H.I.S. as official regional partner in Japan

Tokyo, Japan – Tottenham Hotspur F.C. has announced a partnership with Japanese travel company H.I.S. Co., Ltd., appointing the firm as its official regional partner

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February 2, 2026
Marketing

Haier launches ‘Global Champion Tour’ in Bangkok with pop-up exhibition, activations

Bangkok, Thailand — Global home appliance brand Haier is holding an event at Central World as part of its Global Champion Tour in Bangkok from

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January 30, 2026
Technology

Thai consumers use AI regularly but are wary of its applications in finance: report

Bangkok, Thailand – While a vast majority of Thai consumers regularly interact with artificial intelligence, only 16% utilise the technology to its full potential, according

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January 30, 2026
Platforms

Thai government moves to tighten advertiser verification, increase ad scrutiny

Bangkok, Thailand – The Thai government has entered the second round of discussions on a draft regulation that would tighten identity verification for advertisers and

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January 29, 2026
Marketing

AI-generated ads match human-made ads in click-through rates: study

Hong Kong – Advertisements created using generative AI tools deliver click-through rates comparable to those produced by humans, according to a study by advertising technology

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January 29, 2026
Marketing

Telenor sells True Corporation stake to Arise for US$4.07b

Bangkok, Thailand – Telenor Group has agreed to sell its stake in Thailand’s True Corporation in a transaction valued at approximately NOK 39 billion (US$4.07b).

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January 29, 2026
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