The consumer has been transformed by the pandemic in a multitude of ways. This – right here – is your over-arching, definitive guide to the Malaysian market.
MARKETECH APAC has partnered with PH university CEU to train aspiring media professionals in a special internship program.
How has the pandemic changed the youth? This cohort’s lifestyle choices have transformed over the past two years, and brands must pay attention.
The mandate entails enhancing the existing digital experience of FEH customers.
Merkle | DWA, Merkle’s specialist B2B media agency, and gyro, Merkle’s specialist B2B creative agency, has formalised their integration.
Here are 5 forces that will drive the influencer marketing industry in 2022 and in the next few years.
Funtap, the fast-growing mobile game publisher in Vietnam, has officially launched its blockchain-focused venture capital fund with a US$10m investment fund.
Soon, we’ll be seeing brands shoot ads in the metaverse. Together with Leo Burnett TH, a TH credit card brand shares its first attempt.
Two marketing leaders are appointed to lead the digital agency’s design & creative tech and communications & content.
Pedersen is currently the executive general manager of the company for Melbourne, South Australia, Western Australia, and the Northern Territory.
