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Marketing

E-Commerce Marketing Series: Why balancing marketing investment and conversion is essential for digital commerce success

In our latest “E-Commerce Marketing Series” thought leadership piece, Sebastian Klett, general manager at Balance, discusses the importance of strategically balancing customer acquisition and website optimization to maximize ROI and ensure effective digital marketing investment.

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August 22, 2024
These are the narrative drivers amongst Asia’s major airline players
Marketing

These are the narrative drivers amongst Asia’s major airline players

The report aims to identify the key players in the airline industry, based on their share of voice and overall positioning according to media and customer perspectives.

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August 22, 2024
OpenAI partners with Condé Nast to enhance news discovery, delivery
Platforms

OpenAI partners with Condé Nast to enhance news discovery, delivery

With the introduction of OpenAI’s SearchGPT prototype, the company is testing new search features that make finding information and reliable content sources faster and more intuitive. 

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August 21, 2024
Marketing

Mindshare, Teads drive innovation with King Living’s first CTV campaign in Singapore

By harnessing the power of CTV and digital video, Mindshare delivered a highly targeted and engaging campaign that resonated with the sophisticated tastes of King Living’s target audience.

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August 21, 2024
It’s martech awards season–here’s how to differentiate and showcase industry innovation
Technology

It’s martech awards season–here’s how to differentiate and showcase industry innovation

He encourages all those passing judgment to understand that martech leadership is about “offering solutions that address key use cases such as increasing customer retention, boosting conversion rates, or improving campaign ROI, all with the ultimate goal of driving meaningful, measurable outcomes.”

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August 21, 2024
GrowthOps Asia elevates creative, performance teams
Marketing

GrowthOps Asia elevates creative, performance teams

Together, these strengthened teams underscore the company’s commitment to delivering exceptional marketing and technology solutions and solidify its position as an industry leader. By strengthening these core capabilities, GrowthOps Asia aims to drive even greater success for its clients.

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August 21, 2024
Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice
Marketing

Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice

In his expanded mandate, Narayan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society. 

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August 21, 2024
Gushcloud boosts senior leadership to strengthen its Philippine unit
Marketing

Gushcloud boosts senior leadership to strengthen its Philippine unit

Two of them are focused full-time on the Philippine operations and its performance alongside other Southeast Asia offices, while the other two also have duties for Gushcloud’s global network. 

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August 21, 2024
Coffee brand Bask Bear taps TBWA\Kuala Lumpur on daring endeavour to unveil new rebrand, mascot
Marketing

Coffee brand Bask Bear taps TBWA\Kuala Lumpur on daring endeavour to unveil new rebrand, mascot

The rebrand was designed to reinforce the flavour and delight experienced in every bite and sip. Bask Bear needed a distinctive character to convey this message to the masses. And so, Brader BLE was born, drawing inspiration from the brand’s existing logo featuring the Malayan Sun Bear. 

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August 20, 2024
DBS encourages people to believe in themselves with newly-launched ‘Trust Your Spark’ campaign
Marketing

DBS encourages people to believe in themselves with newly-launched ‘Trust Your Spark’ campaign

By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions. 

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August 20, 2024
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