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What's NEXT in Marketing: Should you build or buy your next martech solution?
Marketing

What’s NEXT in Marketing: Should you build or buy your next martech solution?

The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.

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November 1, 2024
Technology

E-Commerce Marketing Series: How contextual advertising can turn brands into e-commerce powerhouses

But what exactly should e-commerce-focused marketers be looking for? In essence, the ability to forensically delve into context is what will separate the best from the rest.

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August 29, 2024
Marketing

E-Commerce Marketing Series 2024: Here’s how DTC brands can balance CX, retention for e-commerce marketing strategies

The Asia Pacific market is witnessing a significant shift in consumer behaviour, with the rise of Direct-to-Consumer (DTC) brands becoming a major disruptor in the retail landscape.

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August 29, 2024
Decathlon to invest US$111m to expand store count, manufacturing in India
Marketing

Decathlon to invest US$111m to expand store count, manufacturing in India

Earlier this year, Decathlon said India is a priority market and expects it to be among its top five markets globally within five years.

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August 23, 2024
Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities
Platforms

Netflix sees increase in upfront ad sales commitments, expands advertiser capabilities

Netflix closed partnerships for a number of their upcoming films and series including fan-favourites ‘Squid Game,’ ‘Wednesday,’ ‘Outer Banks,’ ‘Happy Gilmore 2,’ ‘Ginny & Georgia,’ and ‘Love is Blind’ as well as deals around highly anticipated live events including WWE Raw, and the Christmas Day NFL games. 

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August 23, 2024
Gen Z in Singapore leading the shift to digital payments: report
Platforms

Gen Z in Singapore leading the shift to digital payments: report

The survey findings reveal a growing trend towards digital payments in Singapore, driven by strong government support and initiatives aimed at building a digitally connected society.

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August 23, 2024
Nike, The LEGO Group team up to elevate the power of sport and creative play
Marketing

Nike, The LEGO Group team up to elevate the power of sport and creative play

To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.

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August 23, 2024
Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses
Technology

Zendesk expands Meta partnership to launch ‘Relay’ app for proactive messaging for businesses

With Relay, customer service teams can improve targeting and personalisation by using dynamic content and targeted audience data, creating custom messaging templates, and boost customer loyalty, increase satisfaction, and drive higher sales through timely and relevant proactive communication.

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August 23, 2024
Winnie Wong appointed by Mastercard as country manager for Thailand and Myanmar
Marketing

Winnie Wong appointed by Mastercard as country manager for Thailand and Myanmar

She brings over 20 years of experience in payments, commercial solutions and banking across Southeast Asian markets including Vietnam, Singapore, and Malaysia. 

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August 22, 2024
Philippine Airlines signs full year partnership with STB to promote travel to SG
Marketing

Philippine Airlines signs full year partnership with STB to promote travel to SG

The partnership launched a year-long line up of exciting activities highlighting PAL’s world-class flying experience and diversity of experiences that first-time and even repeat travelers can explore and rediscover in Singapore. 

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August 22, 2024
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Marketech APAC
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