Technology
IAS launches report to show how misleading content impacts digital advertising
The majority of experts agree that the spread of misinformation has been fueled by recent global developments.
June 7, 2022
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MARKETECH APAC
Marketing
Digital marketing in Australia’s higher education lagging behind: report
Siteimprove launched the ‘2022 Australian Higher Education Digital Marketers Survey’ which explores recent trends in Australian higher education and how those have impacted digital marketing strategies.
June 6, 2022
Marketing
Jeep partners with Universal Pictures to launch global campaign for upcoming ‘Jurassic World Dominion’ film
The Jeep brand’s global campaign will run in markets around the world, including in North America, Europe, Middle East and Asia Pacific.
June 6, 2022
Technology
Loyalty platform SoPa acquires SG-based MVNO Gorilla Networks
Established in Singapore in 2019, Gorilla utilises Web3 technology to operate an MVNO for its users in Southeast Asia.
June 6, 2022
Marketing
Marvel Studios launches its largest exhibition in SEA
The exhibition will also hold a variety of interactive engagement activities, collaborating with various local creative communities that will be announced in the upcoming days.
June 6, 2022
Marketing
Why optimising attention drives digital campaign conversions
It is essential to consider how relevant the ads are to the consumers to drive greater attention.
June 6, 2022
Marketing
SK-II launches interactive pop-up store in Hainan
The SK-II House of Miracles pop-up store in Hainan is part of the brand’s ongoing foray into retail innovation and a global transformation .
June 6, 2022
Marketing
SIA’s Scoot marks 10th year, launches ‘biggest’ sale
To celebrate its 10th year, Scoot will be offering more than 226,000 ‘super-discounted’ seats across its network.
June 3, 2022
Marketing
IAB Tech Lab’s new product merges domestic and global privacy signals for digital advertising
The GPP provides the flexibility required to support the needs of users, publishers, and advertisers for privacy and consumer consent.
June 3, 2022
Marketing
UnionBank holds SELYADO 4.0 event to help MSMEs boost customer privacy efforts
This year’s SELYADO focuses on engaging micro, small, and medium enterprises (MSMEs) in relevant discussions that will help them protect their customers’ privacy and data.
June 3, 2022