Marketing
Vietnam Airlines ramps up sonic branding with music video release
The new music video, performed by top pop artists, was unveiled in-flight.
July 12, 2022
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MARKETECH APAC
Marketing
PH insurance brand behind award-winning ‘No Filter’ ad opts for no-frills sustainability campaign this time
Allianz PNB Life, which garnered notable attention for its creative ‘No Filter’ ad in 2021, is choosing the more prosaic approach this time.
July 11, 2022
Marketing
myTukar teased new brand revamp in Peninsula-wide ‘unboxing’ event
The teaser campaign featured giant orange boxes with QR codes placed in various locations across the country.
July 8, 2022
Marketing
Mediabrands launches creative content practice, MBCS, in Malaysia
The media-born and audience-informed agency will support Mediabrands agencies including UM, Initiative, and Reprise.
July 8, 2022
SME
RHB announces enhancements to SME digital platform with HR, payroll boost
The enhanced version brings forward an integration that offers more options for accounting and payroll connectivity.
July 7, 2022
Marketing
In a brave new world, trust is the most precious commodity in advertising
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
July 5, 2022
Main Feature
Top Story: Home Credit PH’s radio program aims to boost financial literacy of the underserved
Home Credit in PH recently launched the ‘Payo Para sa Life’ radio program for financial literacy – this is our Top Story for the month.
July 1, 2022
Platforms
ACE, piracy watchdog for entertainment, adds TH’s True Visions as ally
True Visions is one of the very first two Asia-based partners of the global coalition.
July 1, 2022
Marketing
Enero Group acquires Singapore-headquartered B2B marketing agency GetIT
The acquisition is aimed at accelerating the growth of Hotwire in APAC, Enero Group’s leading global technology communications consultancy.
July 1, 2022
Technology
Indonesia-based consumer insights platform Populix bags fresh funding, to further digitise data collection
The homegrown consumer insights platform also revealed that it’s planning to initiate regional expansion by 2023 to neighbouring SEA countries.
June 29, 2022