According to the report, the telco topped the brand strength index with a score of 87.1 out of 100 for its new strategy to reposition for digital growth.
There is a stronger need for integrated marketing by brands today. GetIT’s CEO speaks with us to share how their recent integration with global communications Hotwire is an answer to this call.
The new association would become a watchdog for the industry and the platforms’ stakeholders in Singapore.
In the bid to further scam-proof all customer communications through SMS.
Each campaign activity or ‘episode’ will have a different ‘surprise’ for YouTrip users.
Are we doing enough with data and analytics to drive success in our organisations? Experts give their two cents.
The CEO of Vase.ai shares the magic formula in the recent webinar – ‘Consumer Insights Power-Up 2022’.
The information comes from two people familiar with the plans.
Poh previously led loyalty and marketing for Wyndham Hotels & Resorts in its APAC region.
For the country’s National Day, marketing agency TEAM LEWIS launches a microsite that houses live polls to discover the characteristics that make Singaporeans special.
