Marketing
DEPT expands Australian offering with new senior hires
DEPT has appointed a raft of new hires including four executives in specialist roles as part of its strategy to expand its offering.
April 12, 2023
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MARKETECH APAC
Technology
Parent firm of Forever 21, Reebok hands customer data strategy to Amperity
Authentic Brands Group is looking to create unified customer profiles across its portfolio of more than 40 world-renowned brands.
April 12, 2023
Platforms
First-of-its-kind platform InCom to democratise tapping into influencer tie-ups for brands
InCom has already been launched in Indonesia and will be deployed to the rest of the SEA region by Q2 2023.
April 11, 2023
Technology
SnapLogic delivers automated data-driven insights through Google Cloud Platform Marketplace
Through its availability, SnapLogic provides both line-of-business and IT teams with the ability to accelerate and automate the process of moving data in and out of Google Cloud.
April 11, 2023
Platforms
Lazada, Zalora amongst winners of ShopBack PH’s first-ever Users’ Choice Awards
The physical gathering was the culminating event of the rewards platform’s voting exercise which lasted for the whole month of March where users got to vote for their most favourite brands on the platform.
April 3, 2023
Marketing
Payment services RuPay had cricketer Dinesh Karthik juggling museum pieces in new ad
The ad, conceptualised by DDB Mudra Group, is a metaphorical hit on RuPay’s ‘game-changing’ product which allows users to access their RuPay credit cards through the UPI platform.
April 3, 2023
Marketing
Ex-Manulife Laura Vallis to now lead global communications at JLL
The seasoned comms leader jumps into the firm at a time of its renewed messaging to the tune of ‘See a Brighter Way’.
March 31, 2023
Main Feature
What’s NEXT 2023: Engaging core customers amidst privacy challenges through personalised marketing mastery
Our latest ‘What’s NEXT 2023’ thought leadership article sees Virtus Asia’s Jan Harling explaining how developing personalised marketing strategies at scale that cater to individual preferences and needs is important.
March 31, 2023
Marketing
APRW’s new training arm for brands aims to bring media presence imperative to the fore
Called the Knowledge Studio by APRW, the new training arm aims to bring organisations’ ears to the ground with regard to the performance of their media presence.
March 31, 2023
Platforms
ShopBack, Zalora tie to mark summer season with ‘Summer Playground’ event
‘Summer Playground’ is ShopBack’s lifestyle event which gathered KOLs, media, and key partners last 17 March.
March 30, 2023