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SEA webinar this April to put spotlight on challenges, opportunities in conversational marketing
Main Feature

SEA webinar this April to put spotlight on challenges, opportunities in conversational marketing

This April 27, MARKETECH APAC will be laying out the virtual stage to talk about the increasing importance of activating two-way communication between brands and consumers.

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April 19, 2023
Marketing

Insurance provider Zurich moves tears in ad for Raya centred on loss and belonging

The insurance provider’s film for Raya is about a story of loss and belonging, ultimately embracing the value of togetherness.

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April 18, 2023
Google Cloud names Patrick Wee as country manager for Malaysia
Technology

Google Cloud names Patrick Wee as country manager for Malaysia

The role will see Wee helming the local go-to-market operations for Google Cloud and Google Workspace.

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April 18, 2023
Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Marketing

Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya

The premise of the ad by telco Yoodo goes Malaysians’ favourite delicacies are personified as popular rappers and battle it out to be called the ultimate Raya food. 

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April 18, 2023
Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore
Marketing

Havas’ global brand transformation studio TRIPTK opens APAC regional hub in Singapore

TRIPTK has expanded its regional expertise and global innovation capabilities through the opening of a new APAC regional hub in Singapore.

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April 17, 2023
Adobe launches major new innovations to video tools
Technology

Adobe launches major new innovations to video tools

Adobe announced several new innovations across its family of video applications, including AI-powered text-based video editing and automated color tone-mapping capabilities in Premiere Pro.

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April 17, 2023
Watsons China to open over 300 new stores to bolster ‘O+O’ platform strategy
Marketing

Watsons China to open over 300 new stores to bolster ‘O+O’ platform strategy

Through the pandemic, Watsons has been striving for innovation in its store designs by renovating nearly 440 stores in over 300 cities in Mainland China.

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April 14, 2023
APAC cloud communications provider Toku acquires SEA operations of CX consulting firm Activeo
Technology

APAC cloud communications provider Toku acquires SEA operations of CX consulting firm Activeo

For the past 12 months, Activeo Singapore has been working with Toku as an independent partner to deliver successful CX transformation projects to many customers in Singapore.

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April 14, 2023
Pepsi motivates all to reconnect this Raya via challenge that incentivises hours spent offline 
Marketing

Pepsi motivates all to reconnect this Raya via challenge that incentivises hours spent offline 

Approaching Raya, the beverage brand cooked up a campaign that will incentivise consumers for putting their phones down and spending time offline.

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April 13, 2023
Lemma onboards ex-Pancast Charles Less as regional head for SEA
Technology

Lemma onboards ex-Pancast Charles Less as regional head for SEA

Less is formerly of Pancast and in the new role at Lemma, he will be helping to grow its programmatic DOOH business in the SEA region.

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April 13, 2023
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