Marketing
The Company We Keep names Stu Hipwell as new executive creative director
The new appointments are announced as The CWK prepares to celebrate its 5th anniversary.
April 26, 2023
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MARKETECH APAC
Marketing
Colgate’s Aussie leg pushes for stronger inclusivity in sports, helms dev’t of innovative sports gear
Colgate in Australia funds the creation of a special type of head gear for hard-hearing athletes. Called ‘Hear Gear’, the headpiece is developed to make space for hearing implants.
April 26, 2023
Marketing
Global PR network PRBI to gather industry professionals in Milan to tackle pertinent issues in PR, comms this May
Member agencies of the network to grace the said industry event will be coming from the markets of North America, Europe, Asia Pacific, South America, and Australia.
April 25, 2023
Marketing
This one campaign for Earth Week replaces ‘Wrapped’ gifts with intentional ‘Rap’ songs
Audio brand JBL hits two birds with the campaign — it helps reduce waste, at the same time, reminds consumers it’s the go-to tech for ‘sick beats’.
April 25, 2023
Marketing
Tripartite tie-up including Globe, Ayala to launch battery-swapping tech for smart vehicles by Q4
Driven by the official entry of Taiwanese tech Firm, Gogoro, into the PH market, two of the biggest firms, locally, join it to launch its smart mobility offerings in PH.
April 24, 2023
Marketing
Global creative agency Amplify launches documentary on how the biggest brands build the world around us
Called ‘escape into: the evolution of worldbuilding’, Amplify has developed bespoke content that will pull together creative and marketing experts from the biggest brands to explore how they ultimately shape the world around us.
April 24, 2023
Marketing
WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
The planned merger was first announced in 2022.
April 24, 2023
Marketing
Ariel India returns with gender equality campaign, strikes a chord with story on senior marriage
Ariel India does it again. The latest ad on its yearly campaign ‘Share The load’ focuses on the plight of couples that are growing in distance.
April 20, 2023
Technology
Mintegral joins Google AdMob as bidding and waterfall SDK Network
Mintegral joins Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads.
April 19, 2023
Marketing
Marketing agency Connecting Plots brings in new creative partners from newly acquired Two G’s
Two G’s became part of Connecting Plots just this April, bringing with them their current clients Amazon Prime Video, Mad Mex, and Penguin Books Australia.
April 19, 2023