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TAFEP's new campaign urges Singaporeans to update mindsets and eradicate workplace discrimination
Marketing

TAFEP’s new campaign urges Singaporeans to update mindsets and eradicate workplace discrimination

A film that explores the applicability of prejudice in the workplace and in society at large is part of the “Update Our Mindset” initiative. The film refutes this idea by showing prejudice in the workplace in a variety of contexts and forms, and it advises viewers to change their perspectives in order to overcome their prejudices.

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June 27, 2024
E-Commerce Marketing Series: Seamless commerce is the new baseline for APAC retailers
Marketing

E-Commerce Marketing Series: Seamless commerce is the new baseline for APAC retailers

Amid the current saturated e-commerce landscape, as well as the current climate of economic uncertainty, there is therefore an even greater need for retailers to know how to better engage consumers to gain market share, particularly as consumers recalibrate their spending.

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June 25, 2024
E-Commerce Marketing Series: Immersive and interactive—why retail marketing in 2024 must embrace hybrid
Marketing

E-Commerce Marketing Series: Immersive and interactive—why retail marketing in 2024 must embrace hybrid

Although still in its infancy, retail marketers can still begin exploring genAI and machine learning technology for product discovery and personalisation for consumers based on user history and first-party data. 

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June 25, 2024
E-Commerce Marketing Series: From data-driven decision-making to intelligent solutions–here’s how to win today’s digital commerce landscape
Technology

E-Commerce Marketing Series: From data-driven decision-making to intelligent solutions–here’s how to win today’s digital commerce landscape

Selecting the right analytics partner is essential for digital commerce success. A solid combination of expertise and experience are crucial.

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June 25, 2024
Marketing

Youthline, PleaseStay Movement launches initiative via MullenLowe SG shedding light on youth suicide impact

As part of the initiative, a film called “The Rooms That Remain” was released that reconstructs the bedrooms of three young Singaporeans who sadly committed suicide. These private areas, which are brought to life by the memories that their families have preserved, provide a moving window into the lives and legacies of these cherished young people.

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June 24, 2024
Marketing

OMD Vietnam, Sanofi CHC team up with Moonbug Entertainment to feature Cocomelon branded content

It consists of a creative 60-second song and animation in which Baby JJ and his mother Melissa use Lactacyd during bath time. Additionally, it includes on-pack branding and e-commerce activations in Vietnam, the Philippines, and Indonesia. 

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June 24, 2024
Platforms

Superbank integrates banking services into Grab to provide Indonesian users with improved financial inclusion 

The partnership allows millions of Grab users and partners to open accounts, save money, and make payments without having to download an additional app. 

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June 21, 2024
Marketing

Houston announces two major appointments for its leadership team

Houston, a brand strategy and design firm, has bolstered its leadership team with the promotion of Gretel Maltabarow to managing director and Stacey Saunders to general manager, the appointments will take effect immediately. They will be directly reporting directly to Stu O’Brien, CEO & Founder of Houston.

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June 21, 2024
Marketing

STB, Malaysia Aviation Group ink three-year partnership to drive tourism growth in Sarawak

STB and MAG intend to work together on projects that will strengthen collaboration and boost the country’s tourism industry, especially by drawing in foreign visitors. The Memorandum of Understanding also restated the state government’s commitment to promoting Sarawak as a top vacation destination worldwide. 

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June 20, 2024
SME

Visa announces commitment to empowering women-owned MSMEs thru digital, financial inclusion

In 2023, Visa will have digitally empowered 10 million SMEs in Asia-Pacific. The Visa Foundation has invested more than US$47m in the region, supporting two million women-led SMEs and sustaining 500,000 jobs. It just invested US$100m to APEC economies over a 5-year period.

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June 20, 2024
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