The ‘Duality Untamed’ campaign will launch globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.
The appointments of Burson throughout Asia-Pacific include Amelia Tipping as APAC chief growth officer, Marianne Admardatine as APAC head of innovation and creative transformation (in addition to her role as CEO for Burson Indonesia), Joe Peng as APAC and Greater China head of digital and intelligence, Douglas Dew as APAC head of corporate and public affairs, and Michael Rhydderch as APAC head of sustainability.
Through this transaction, CompareHero’s website, domain names, select user data, and IP rights will be acquired by Jirnexu. When the transaction is completed, the CompareHero brand will continue in operation under the world-class systems of Jirnexu moving forward. Terms of the deal, expected to close in early July 2024, are confidential.
In his new role as chief operating officer, Stine will oversee Sitecore’s pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations.
This approach aims to disrupt the insights sector on a broad scale by integrating Kantar’s AI capabilities with its expertise and extensive data to provide clients with an improved experience.
IPG Mediabrands, Interpublic Group’s media and marketing solutions subsidiary, global adtech firm PubMatic, and SeenThis, an adaptive streaming firm, have signed a landmark deal to establish the Climate Action platform (CAM), the industry’s first green advertising platform.
Around 51% of women-led SMEs and 56% of microbusinesses in the Philippines saw revenue growth after they started accepting digital payments, new data from Visa recently revealed.
As customers adopt online shopping as the norm, marketers recognise the need to provide a personalised shopping experience and retailers are increasingly monetising access to ad spending across their websites and in-store activity.
The first quarter of 2024 saw a 119% year-over-year rise in in-app revenue for finance applications, demonstrating their strong growth trend, especially in regions like Europe and LATAM. Moreover, this growth is being driven by technical breakthroughs, greater user spending and engagement, and targeted market expansions. This is according to the latest data released by Adjust, a global measurement and analytics company.
Amazon and IMDA have partnered to co-curate community workshops, building on IMDA’s Digital Skills for Life (DSL) competencies, which include “Transact Online” and “Be Safe, Smart, and Kind Online” content. The goal of these workshops is to teach Singaporeans of all ages—from young children to elderly people—safe and secure internet payment methods.
