Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.
Before diving into the nitty gritty of composing a martech stack, let’s sketch out what ‘composable’ means and how it relates to things such as MACH and Event-driven martech.
MARKETECH APAC is making its return to Singapore for its inaugural Customer Marketing Asia 2024: Singapore on September 10, 2024 at the Aloft Singapore Novena, and will bring together marketing leaders and innovators in Singapore to discuss the latest trends, strategies, and technologies in customer marketing.
Omnicom Media Group Hong Kong (OMG HK) has created a proprietary and unique dashboard with enhanced functionality by incorporating Google’s Generative AI technology into its social listening framework. This connection helps brands to quickly and effectively evaluate massive amounts of social media interactions, identifying various nuances, settings, and consumer mood.
The two transactions reflect RBI’s confidence in China, one of the largest QSR markets globally, and its commitment to drive growth in the market. RBI’s total amount of capital outlay will be up to US$45m for the two transactions.
To highlight the speeds that the two motorcycles are capable of, the agency worked on a series of commercials that viewers would have trouble keeping up with, staying true to its tagline, ‘Live to be Chased.’
airasia academy, Capital A’s digital edtech company, has recently rebranded as ‘Outclass’, a learning experience platform designed to enable individuals to develop in a changing workforce context.
The mandate involves a defined scope to support marketing efforts of Suzuki brands in Indonesia, but also engagement on integrated campaigns for specific brands and new product launches from time to time.
The new Community Store is set to become a nurturing hub for students to learn more about potential future careers, particularly in the food and beverage industry, through interactive workshops and career exploration programs funded by a grant from The Starbucks Foundation and a portion of the Community Store’s sales. Students will get the chance to gain hands-on experience, job shadowing, and mentorship from various Starbucks partners (workers).
With this, Aleph now reaches over 140 countries, empowering over 60 digital media platforms and over 26,000 advertisers with direct access to a combined audience of 3 billion consumers.
