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IMDA launches new digital solutions for retail, security industries to empower SMEs
SME

IMDA launches new digital solutions for retail, security industries to empower SMEs

The pilot will run for one year and equip 100 SMEs with sophisticated digital solutions to deepen their digital capabilities, drive digital transformation, and build business resilience for growth in a digital economy.

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July 18, 2024
CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
Marketing

CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth

This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.

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July 18, 2024
Here’s how aware APAC football fans are of sports sponsorships in game matches
Marketing

Here’s how aware APAC football fans are of sports sponsorships in game matches

New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.

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July 18, 2024
Gojek SG deepens partnership with yuu Rewards Club to deliver greater loyalty rewards to users
Marketing

Gojek SG deepens partnership with yuu Rewards Club to deliver greater loyalty rewards to users

In the latest enhancement, users can now link their Gojek accounts with their yuu accounts, which will enable them to earn yuu Points with every Gojek ride taken. This is applicable across all Gojek service types. In the near future, users will also be able to use their yuu Points to directly offset the cost of their Gojek rides, allowing them to save even more on each ride that they take with Gojek.

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July 17, 2024
From data-driven decisions to embracing digital channels: Here's how to tackle digital marketing challenges this 2024 and beyond
Technology

From data-driven decisions to embracing digital channels: Here’s how to tackle digital marketing challenges this 2024 and beyond

The proliferation of digital channels, the rise of AI, and the critical role of data-driven decisions have created a multifaceted environment where traditional methods no longer suffice.

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July 17, 2024
The Secret Little Agency revamps experience, advocacy arm ‘PPURPOSE’, to include expanded PR, comms offerings
Marketing

The Secret Little Agency revamps experience, advocacy arm ‘PPURPOSE’, to include expanded PR, comms offerings

The rebrand also aims to enhance PPURPOSE’s direction by creating meaningful experiences in today’s fast-moving temporal world, setting a new bar for creativity in PR. 

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July 17, 2024
Malaysians still inclined to spend and reward themselves despite caution over rising cost of living
Marketing

Malaysians still inclined to spend and reward themselves despite caution over rising cost of living

According to the report, low and medium-income consumers – categorised by their household income of those less than RM4,000 and those averaging between RM4,000 to RM9,000, respectively – reward themselves through functional spending, e.g eating out, groceries, homecooked food, and food delivery. 

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July 16, 2024
Marketing

NETS, DDB Group Singapore launches ‘Tappy Cat’ campaign to promote contactless payments 

A series of 15-second videos featuring NETS merchant categories—such as local restaurants, hair salons, and grocery stores—are the focal point of the social media-first campaign. The movies depict the exploits of NETS Tappy Cat, who uses an ATM or debit card to tap its way to faster and simpler fulfilment, emulating the famous wave of the fortune cat.

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July 16, 2024
Antsomi teams up with H+ Thailand to launch ‘Antsomi CDP 365 on LINE OA’ locally
Technology

Antsomi teams up with H+ Thailand to launch ‘Antsomi CDP 365 on LINE OA’ locally

The platform allows brands to collect data through various methods, including confirmation messages, customisable rich menus, website registration forms, and targeted surveys on LINE OA. 

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July 16, 2024
AI Appreciation Day and Marketing in the Age of Gen AI
Marketing

AI appreciation day and marketing in the age of GenAI

In celebration of AI Appreciation Day, we spoke with marketing and AI experts on what this day signifies and the shifts marketers need to be across over the coming year.

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July 15, 2024
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