How a modern data platform can enhance data app experiences
MARKETECHExpert Geoff Soon discussed some key capabilities to look for in a modern data platform for data applications.
August 6, 2020
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MARKETECH APAC
Marketing
Pricerite Group and HKBN enter a strategic business partnership
This strategic partnership allows the broad customer base of the two companies to enjoy a great number of premium offers.
August 6, 2020
Technology
Varnish Software opens headquarter for Asia Pacific, appoints Peter Löfling as APAC GM
Singapore was chosen as the location for the APAC headquarters due to its impressive pool of talent and strong international trade and transport links.
August 4, 2020
Platforms
Ampverse appoints Tim Roemer as Director of Operations to support its growth in SEA
Roemer will be responsible for identifying growth and acquisition opportunities across esports, content and product divisions
August 4, 2020
Main Feature
Study: 70% of live stream purchases in Singapore are food-related
Shopavision has authorized a study with Parrot Social to determine the perception of Singaporeans towards live stream shopping.
July 30, 2020
Marketing
GrabFood joins Shopback to address the shift of F&B consumers’ behavior in Singapore
GrabFood has officially launched on ShopBack, enabling 1.5 million ShopBack users in Singapore to enjoy cashback on their GrabFood orders.
July 29, 2020
Platforms
Opportunities and challenges for Vietnam game industry post-COVID-19 era
GAMOTA believes that the booming of online game entertainment during COVID-19 pandemic has brought significant growth in China’s mobile game industry.
July 28, 2020
Marketing
#MARKETECHMondays: Mark De Joya, Head of Corporate Communications at Max’s Group, Inc.
Get to know Mark De Joya as he shares his career journey, his mentors, career tips and find out what he means by “Math + Meaning = Magic”.
July 25, 2020
Premium
Navigating uncertainty with marketing measurement
Leah Pope, CMO at Datorama shares four key steps to building a measurement strategy that can guide marketers through this volatile time and into the future.
July 23, 2020
Entropia XR and BMW’s AR showroom unveils the All-New BMW X5
The AR experience presents a 3D model of the All-New BMW X5 xDrive45e M Sport that users can tap to place in any location seen via their phone camera.
July 21, 2020