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GIGIL apologises to Puyat family, public over controversial ‘Gil Tulog’ campaign
Marketing

GIGIL apologises to Puyat family, public over controversial ‘Gil Tulog’ campaign

In a statement, GIGIL said that they recognise the issues caused by their recent campaign, adding that even as all the necessary permits and clearances were secured, their approach had resonated differently and so the campaign was immediately discontinued.

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July 30, 2024
Dentsu strengthens leadership bench with dual media, product development appointments
Marketing

Dentsu strengthens leadership bench with dual media, product development appointments

Dentsu has announced the dual appointments of Ganga Chirravuri as president of product and development for APAC and Matt Farrington as president of investment and trading for APAC. These strategic appointments underscore dentsu’s commitment to driving innovation and growth through its client solutions across the APAC region.

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July 30, 2024
Marketing

E-Commerce Marketing Series: Of hyper-personalisation and data privacy–here’s how to gauge AI’s impact in e-commerce

For the latest thought leadership in our “E-Commerce Marketing Series,” Vikram Kharvi, CEO of Bloomingdale PR, discusses how AI has revolutionized e-commerce by enhancing customer experiences and stresses the need for balanced hyper-personalization to preserve the customers’ joy of shopping.

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July 29, 2024
APAC brands lead in global generative AI rollout, signal shake-up of team structures and capabilities
Technology

APAC brands lead in global generative AI rollout, signal shake-up of team structures and capabilities

The report also confirms that amongst APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73%) and aligning a comprehensive AI roadmap with broader business goals (71%).

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July 29, 2024
Sebastian Vizor appointed as executive creative director at Havas Host
Marketing

Sebastian Vizor appointed as executive creative director at Havas Host

With a career spanning over two decades in the industry, Sebastian Vizor joins most recently from The Royals where he led the creative department after returning to Australia from Europe. 

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July 29, 2024
Samir Singh announces departure from Unilever after 27 years
Marketing

Samir Singh announces departure from Unilever after 27 years

In a LinkedIn post, he reflected on how he valued his time with the company related to his teams and the relationships he had built, as well as how culture is far more powerful than grand statements of vision and purpose. 

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July 29, 2024
Wellspring apologises for insensitive ‘Gil Tulog’ ad campaign as city mayor orders takedown of ads
Marketing

Wellspring apologises for insensitive ‘Gil Tulog’ ad campaign as city mayor orders takedown of ads

In the statement, Wellspring said that they made a misstep in their campaign and are ‘sorry’. They have also complied with the city’s orders to take down the ads in the city and promised to practice better sensitivity in their campaigns moving forward. 

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July 27, 2024
MDDI taps MullenLowe SG for new series focusing on tenacity, resilience of everyday Singaporeans
Marketing

MDDI taps MullenLowe SG for new series focusing on tenacity, resilience of everyday Singaporeans

For this series, MullenLowe SG has teamed up with four local directors – Royston Tan, Kirsten Tan, K Rajagopal and Tariq Mansor. The films are titled ‘Take Flight’, ‘A or B’, ‘Mission: Possible’, and ‘Comeback Queens’.

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July 26, 2024
Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success
Marketing

Yeo’s celebrates new pioneers of Singapore pursuing their dreams and redefining success

To celebrate Singapore’s 59th year, Yeo’s is featuring the inspirational stories of athlete Maximilian Maeder, entrepreneur Yumi Pong, chef Ahmad Zahid and urban farmer Rebecca Neo – who are making an impact in unconventional pursuits, choosing paths less travelled than the generation before them. 

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July 26, 2024
foodpanda partners with Cybersource to elevate customer checkout experience
Platforms

foodpanda partners with Cybersource to elevate customer checkout experience

The latest partnership with Cybersource enables foodpanda to elevate their customers’ payment experience through secured payment processing.

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July 26, 2024
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