Marketing
L’Oréal Indonesia extends remit with Lion & Lion to launch new brand to the market
Lion & Lion has worked on other L’Oréal brands in Indonesia such as Garnier and Maybelline.
June 30, 2021
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MARKETECH APAC
Main Feature
MARKETECH APAC’s Top 5 Stories for June: A platform’s top Hari Raya ads list comes out on top
Two of the stories are also about making great strides in the areas of esports advertising and campaign measurement. Take a look.
June 30, 2021
SME
Globe Business launches fresh SME programs including ₱50k grant to boost digitization
For one of the programs, Globe will be choosing digital-minded businesses for a ₱50k grant to further empower digital initiatives.
June 28, 2021
Marketing
KEPCI KITCHEN: How KFC turned every Malaysian kitchen into a KFC kitchen
At some point in the lockdown, Malaysians grew tired of relying on deliveries. Find out how Reprise turned this around to retain KFC’s appeal amid the rising trend in home cooking.
June 24, 2021
Marketing
‘Story telling’ vs ‘Story selling’: What data can (not) do for your end consumer
The common consumer isn’t hostile towards rich data, in fact, they desire it – as long as brands mold them into warm, human stories.
June 23, 2021
Main Feature
Capturing the attention of Gen Zs in APAC with augmented reality
Gen Zs are the most exposed to digital, and to throw at them simplistic brand experiences is to fail riding their wavelength.
June 23, 2021
Marketing
90% of Filipino ‘prosumers’ think female athletes on media best way to stir gender stereotypes
Havas defines ‘prosumers’ as consumers who are in constant search for new brands, trends, and attitudes with a sense of social responsibility.
June 21, 2021
Marketing
HK’s SaSa to close about 20 stores, eyes stronger O2O business
With online sales on the rise, the beauty retail chain now eyes the integration of its offline and online stores.
June 18, 2021
Marketing
Banked Taiwanese nod to baring financial info if for personalized offers: survey
Preferential pricing has been a main feature in services such as ride-hailing and insurance, and maybe it’s time banks leverage the same strategy.
June 17, 2021
Marketing
MDC Partners adds Aussie agency This is Flow as affiliate to tap into local market
MDC Partners has recently launched the global affiliates program, where in it taps local talent in order to serve brands a synergy of media and tech capabilities.
June 17, 2021