Singapore — Blackmores is encouraging younger consumers to put their fitness habits to the test with the launch of ‘Pawlympics,’ a new integrated campaign that
New Delhi, India — Cheil India has launched a new campaign for Samsung’s Galaxy A Series, putting consumer trust at the heart of the brand
U.S.A. — Nike has unveiled its major new global campaign ‘Rip the Script’, encouraging young players around the world to ditch traditional playbooks and embrace
Kuala Lumpur, Malaysia — Malaysia’s wellness market is expanding rapidly, but many brands may be missing the mark as consumers become more intentional about their
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating
Kuala Lumpur, Malaysia — Publicis Chemistry Malaysia is strengthening its growth ambitions with the return of award-winning creative David HK Tan as Creative Lead, a
Kuala Lumpur, Malaysia — Fuze Tea is strengthening its connection with Gen Z consumers in Malaysia through the launch of its ‘Don’t Compromise’ campaign, built
Kuala Lumpur, Malaysia — Aleph has appointed Arshan Saha as Regional Director for Asia-Pacific (APAC), strengthening its leadership team as it looks to accelerate digital
Chicago, U.S.A. — Tropicana is ushering in its new era with the launch of ‘Give Life Some Juice,’ a new global masterbrand campaign designed to
Kuala Lumpur, Malaysia — Red Bull Malaysia has launched ‘Red Bull Next Generation,’ a new regional athlete development platform under TCP Group, aimed at supporting
