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Marketing

Goose on the loose takes flight in Klook’s new campaign championing spontaneous travel

Hong Kong – Klook has teamed up with Grey Hong Kong to launch its latest campaign, spotlighting the joy of instinctive, unplanned travel — told

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June 24, 2025
8traordinary appointed to lead Arcc Assets’ social media, content marketing
Marketing

8traordinary appointed to lead Arcc Assets’ social media, content marketing

Arcc Assets, the specialised asset management arm of Arcc Holdings, has named creative digital agency 8traordinary as its social media agency of record.

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June 24, 2025
Marketing

Octopus launches citywide campaign with DDB Group HK to promote new brand platform

Hong Kong – Octopus has teamed up with DDB Group Hong Kong to roll out “Octopus Go”, a new brand platform ushering in a broader

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June 24, 2025
Marketing

KFC Vietnam appoints WPP Media as new media agency of record

Vietnam – WPP Media, the media investment arm of WPP, has been appointed as the media agency of record for KFC Vietnam (Joint Venture Co

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June 24, 2025
CNB, Edelman Singapore expose emotional realities of drug abuse in latest campaign
Marketing

CNB, Edelman Singapore expose emotional realities of drug abuse in latest campaign

The Central Narcotics Bureau (CNB) has unveiled real stories of drug abuse in its latest campaign with Edelman Singapore.

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June 23, 2025
Marketing

Snitch, Verve Media target India’s fast-moving urban male in new fashion campaign

India – Men’s fashion and lifestyle brand Snitch has partnered with creative agency Verve Media to unveil a dynamic, story-led film series that spotlights the

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June 23, 2025
Shoppable video amongst highest converting advertising formats in SEA: report
Marketing

Shoppable video amongst highest converting advertising formats in SEA: report

Shoppable videos have emerged as one of the highest converting advertising formats in Southeast Asia (SEA), according to a report from BPaaS company AnyMind Group.

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June 23, 2025
Marketing

Dentsu strengthens global entertainment push with ‘das’ anime marketing brand

Japan – Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, “dentsu anime solutions (das),” aimed at driving the overseas expansion

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June 23, 2025
Marketing

Lacoste’s new campaign rewards fans for real-world and online brand interactions

Hong Kong – Lacoste has teamed up with digital experience agency CONTEN.T and its flagship IP, SUPERFAN — an action-based consumer engagement platform — to

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June 20, 2025
Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint
Marketing

Communications consultancy Mutant opens Philippines office, expands Southeast Asia footprint

Setting foot in the Philippines, Mutant aims to bring its strategic, creative, and results-driven communications approach to the market.

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June 20, 2025
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