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Marketing

Around 81% of APAC consumers seek exclusive experiences through brand rewards: report

Singapore – Brands are emerging as key enablers of consumer happiness, as a new report by Collinson International reveals a growing reliance on loyalty rewards

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July 11, 2025
PAGCOR to regulate online gambling ads with ASC, orders platforms' takedown of outdoor ads
Marketing

PAGCOR to regulate online gambling ads with ASC, orders platforms’ takedown of outdoor ads

The Philippine Amusement and Gaming Corporation (PAGCOR) and the Ads Standards Council (ASC) are set to sign a Memorandum of Agreement to regulate online gambling platforms’ advertisements.

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July 11, 2025
Marketing

Gundam Pilots take a break in KFC Hong Kong’s new anime-themed campaign with iProspect

Hong Kong – KFC Hong Kong has once again joined forces with iProspect Hong Kong to launch a new collaboration, reimagining the legendary Japanese anime

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July 11, 2025
XiaoHongShu teams up with Meetsocial to accelerate Southeast Asia brand expansion
Marketing

Xiaohongshu appoints Meetsocial as official agency partner to drive Southeast Asia brand expansion

Lifestyle platform XiaoHongShu, also known as RedNote, has appointed Meetsocial as an official partner.

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July 10, 2025
KFC Thailand celebrates Fried Chicken Day with ‘Release a Chicken, Get Free Chicken’
Marketing

KFC Thailand celebrates Fried Chicken Day with ‘Release a Chicken, Get Free Chicken’

KFC Thailand has launched a unique ‘Release a Chicken, Get Free Chicken’ activity in celebration of Fried Chicken Day on July 6, 2025.

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July 10, 2025
Marketing

Carro pushes brand message of trust and reliability with second ‘No Drama’ ad

Singapore – Carro has launched the second installment of its popular ‘No Drama’ ad series, continuing its campaign to spotlight the brand’s hassle-free and seamless

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July 10, 2025
Marketing

iQIYI, Telkomsel forge strategic alliance to boost streaming and ad solutions in Indonesia

Indonesia – Asian streaming platform iQIYI has entered a strategic partnership with Indonesia’s largest telecom provider, Telkomsel, aiming to elevate the local user experience and

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July 10, 2025
Agoda launches first brand campaign highlighting flight offerings in Singapore with AI-powered commercials
Marketing

Agoda launches first brand campaign highlighting flight offerings in Singapore with AI-powered commercials

Digital travel platform Agoda has launched its first brand campaign in Singapore, highlighting its offerings for flight bookings.

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July 9, 2025
Marketing

Madison Media Sigma bags media duties for The Sleep Company

India – The Sleep Company has named Madison Media Sigma, a unit of Madison World, as its media agency of record for traditional media duties,

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July 9, 2025
Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore
Marketing

Singapore’s Health Promotion Board discourages vape use amongst youth in latest campaign via TBWA\Singapore

The Health Promotion Board condemns vape use amongst the youth through its latest campaign in collaboration with TBWA\Singapore.

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July 9, 2025
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