USA – Creative innovation company R/GA has acquired ‘Addition,’ an AI system design and development studio, marking its first acquisition since becoming an independent, privately
We Are Social and Meltwater’s report has found that 24.4% of TikTok’s advertising audience share comes from SEA, significantly higher than other regions.
China – Elmwood, a strategic brand and design consultancy under the MSQ Group, has named Juan Tan as creative director for China, where he will
EA SPORTS FC Mobile has launched its inaugural festival in Bangkok in collaboration with creative agency Bolster Group.
Indonesia – OCBC Bank Hong Kong has launched a new brand campaign that highlights the power of resilience and determination in overcoming adversity and pursuing
The Singapore Tourism Board (STB) and OpenAI have inked a memorandum of understanding to accelerate Advanced AI adoption across the country’s tourism sector.
China – Friso, a brand in infant and toddler nutrition, has teamed up with smart device maker Xiaodu and Publicis Media China to launch AI
Travel and tourism company Club Med has appointed digital marketing agency NP Digital as its media agency partner for the East, South Asia, and Pacific (ESAP) region.
Dentsu Malaysia and restaurant chain Marrybrown have kicked off a community-centric activation in celebration of Hari Raya Aidiladha.
Santa Fe, New Mexico – Travel company NextTrip, Inc. has forged a strategic partnership with media company KC Global Media (KCGM). The partnership aims to
