Brands are turning to smarter user targeting following a 14% global decline in shopping app usage, according to a report by measurement and analytics company Adjust.
Food and beverage company Yeo Hiap Seng (Yeo’s) is championing the ‘kampong’ spirit through a festive activation, celebrating SG60 with a sense of community.
Creative solutions company McCann Singapore has launched a new song in honour of SG60, paying tribute to the country’s resilience.
USA – Omnicom Media Group (OMG) agency OMD has elevated Ellen Griffin to president and global chief operating officer (COO), a newly created role designed
BBH Singapore has made a legally permissible ‘gum’ in Singapore, known for banning chewing gum.
India – McDonald’s India (West & South) has launched its latest brand campaign, celebrating the magic of togetherness and spontaneous moments that have long defined
Mutant has promoted Archana Menon as country manager for Singapore and Malaysia, while Allen Looi is named head of social.
In MARKETECH APAC’s latest Agency Leadership Decoded interview with Jeffrey Lim, founder and managing director at 8traordinary, he delves into the agency’s values and how it translate to strategy.
Singapore – The Singapore Tourism Board (STB) and Grab have signed a new Memorandum of Understanding (MOU) to collaborate on improving visitor experiences and supporting
Japan – PubMatic has named Takeo Hori senior director of advertiser solutions in Japan, strengthening its demand-side leadership in the market. Hori was previously head
