USA – Mastercard has appointed WPP Media as its new global media agency, taking over strategy, planning, and buying responsibilities in a move valued at
Singapore – TBWA\Media Arts Lab, Apple’s bespoke global creative agency, has appointed Dennis Kung as executive creative director (ECD) for Southeast Asia, where he will
USA – HI-CHEW, the fruity-flavoured candy brand from Morinaga & Company, has returned to Fortnite Creative Islands by Epic Games for the third year in
Singapore – Colgate-Palmolive has tapped K-pop sensation and beauty icon IU to front its latest Colgate Optic White Purple campaign, positioning oral care as an
Philippines – Marketing leader John Richard (Chad) Sotelo has been appointed as the first-ever group chief marketing officer of Filinvest Development Corporation (FDC), a diversified
India – JSW MG Motor India has teamed up with Cheil X for a new campaign that seeks to boost consumer confidence in electric vehicles
India – Chandrika, the herbal soap brand under Wipro Consumer Care & Lighting, has teamed up with Laqshya Media Group for a month-long outdoor campaign
Singapore – This year’s Smile Asia gala, held to raise funds for life-changing surgeries, confronted guests with the daily challenges of children with cleft lips
Vietnam – Vietnam’s Ministry of Health has rolled out a national communication campaign spotlighting a music video by renowned artist Hà Anh Tuấn to raise
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for
