Marketing
Empowered teams, bold campaigns: Inside MR. DIY’s brand-building DNA
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total
February 23, 2026
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Aliza Carmona
Platforms
Drawing the line: Major Hollywood studios threaten legal action against ByteDance over viral AI tool
U.S.A. – Hollywood studios including Warner Bros. Discovery, Paramount, Disney, and most recently Netflix are threatening legal action against ByteDance over its newly released AI
February 19, 2026
Marketing
Mattel expands digital play portfolio with full acquisition of Mattel163 Studio
U.S.A. – Mattel, the global play and family entertainment company behind brands like Barbie, Hot Wheels, and UNO, has struck a deal with its joint
February 19, 2026
Platforms
Starcount and SQREEM form strategic partnership to link digital intent with real-world purchases
Singapore – Starcount, the UK-based data science and technology company that analyses consumer behaviour, has partnered with SQREEM, the Singapore-based behavioural pattern data aggregator, to
February 19, 2026
Marketing
LePub appoints Sven Huberts as global president to drive next growth phase
Milan, Italy – Sven Huberts has joined LePub as global president, tasked with scaling the agency’s connected creative model and further integrating data, culture and
February 19, 2026
Marketing
APAC leads travel spending surge as travellers are 50% more likely to boost budgets
Singapore – Despite global economic uncertainty, travellers remain committed to spending on travel, with Asia Pacific consumers 50% more likely than those in Europe and
February 18, 2026
Marketing
Marketing veteran Linda Boff to lead Forbes CMO Network
U.S.A. – Global media brand Forbes has appointed Linda Boff as president of its CMO Network, where she will lead the influential CMO community and
February 18, 2026
Marketing
HKMA launches 2026 anti-fraud campaign for Chinese New Year
Hong Kong – The Hong Kong Monetary Authority (HKMA) has rolled out its 2026 anti-fraud campaign, “Unite to Fight Scams”, and introduced new Year of
February 18, 2026
Marketing
Jollibee Foods Corporation expands Korea portfolio with takeover of All Day Fresh
South Korea – Jollibee Foods Corporation (JFC) has taken a major step in expanding its Korean portfolio by signing definitive agreements for its 70%-owned subsidiary,
February 17, 2026
Marketing
Ralph Lauren brings 1,000 drones to Shenzhen skies in Lunar New Year celebration
Shenzhen, China – Ralph Lauren has illuminated the skies above Shenzhen Talent Park with a large-scale “In Pursuit of Dreams” drone show, marking the start
February 17, 2026