Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking
Creative agency We Are Social has appointed Naiyen Wang as its managing director for Southeast Asia (SEA).
India – Samsung, in collaboration with Cheil India, has unveiled a new campaign showcasing how AI-powered innovation transforms laundry, spotlighting the effortless convenience of the
Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
Indonesia – Pocari Sweat has teamed up with Dentsu Indonesia for its latest Ramadan campaign, breaking tradition with a bold horror-comedy approach to highlight the
HSBC Singapore has unveiled an exclusive international lifestyle and entertainment platform designed to elevate the experiences of its Premier Mastercard cardholders.
China – The WeChat mini-game advertising sector is experiencing rapid expansion, with the number of games running ads surging by 113% year-over-year (YoY), according to
In MARKETECH APAC’s latest What’s NEXT in Marketing interview, Joyce Seah, Head of Client Success, APAC at Quantcast, explores the role of AI in programmatic advertising.
SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash.
Thailand – Vaseline has teamed up with the hit HBO Original series ‘The White Lotus’ for its third season, unveiling an immersive campaign for the
