Hong Kong – Airstar Bank has announced a comprehensive brand overhaul and strategic service upgrade, officially rebranding as ‘EleBank’ alongside the launch of a new
Indonesia – Green SM, the electric ride-hailing and taxi platform, has rolled out a new version of its app in Indonesia, introducing AI-powered personalisation and
South Korea – Apple has rolled out a new campaign for its MacBook Neo, drawing on a viral fan meme that connects the product to
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds
Hong Kong – Amoy Food Ltd., a local sauce brand with more than 110 years of history, has launched a campaign featuring Hong Kong rapper
Hong Kong – DBS Bank (Hong Kong) Limited has announced plans to open its first flagship Treasures Centre in Kowloon at 50 Nathan Road in
Vietnam – Sunsilk, the hair care brand under Unilever, has partnered with The Friday Vietnam to launch a new campaign that reinterprets its long-standing “smooth”
U.S.A– LANEIGE has appointed Jung von Matt HANGANG to lead the global rollout of its Bouncy & Firm (B&F) Serum campaign, bringing together instant results
Hong Kong – MARKETECH APAC has announced the jury lineup for the inaugural NEXT Awards Hong Kong 2026, bringing together influential marketing, brand, and customer
Hong Kong – DFIQ Media Hong Kong, the retail media arm of DFI Retail Group, has entered a strategic partnership with WPP Media Hong Kong
