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Tag: Zalora

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Zalora announces integration of generative AI technology to enhance customer experience
Posted on August 16, 2023
by Aliza Carmona
Online fashion and lifestyle retail company Zalora, a part of Global Fashion Group (GFG), is adopting generative AI technology with the launch of its proprietary platform-as-a-service integration (PaaS) of OpenAI, TITAN.
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#EmpoweredWoman2023: Heily Hindrea on how her leadership has drastically changed ZALORA’s B2B capabilities
#EmpoweredWomen2023: Heily Hindrea on how her leadership has drastically changed ZALORA’s B2B capabilities
Posted on June 27, 2023
by Teddy Cambosa
Hindrea's contributions to developing Zalora’s B2B platform services have strengthened the company’s capabilities to deliver innovative breakthroughs in operations and logistics, to stay true to its ethos of making fashion accessible to all.
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#EmpoweredWoman2023: How ZALORA’s May Chin merges wide startup experience with diverse creativity to lead company product growth
#EmpoweredWomen2023: How ZALORA’s May Chin merges wide startup experience with diverse creativity to lead company product growth
Posted on June 27, 2023
by Teddy Cambosa
With a wide array of experience across various startup companies in Southeast Asia, Chin’s expertise lies in product development from early-beta stages all the way to maturity.
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Lazada, Zalora amongst winners of ShopBack Philippines’ first-ever Users’ Choice Awards
Lazada, Zalora amongst winners of ShopBack PH’s first-ever Users’ Choice Awards
Posted on April 3, 2023
by MARKETECH APAC
The physical gathering was the culminating event of the rewards platform’s voting exercise which lasted for the whole month of March where users got to vote for their most favourite brands on the platform. 
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ShopBack, Zalora tie to mark summer season with ‘Summer Playground’ event
ShopBack, Zalora tie to mark summer season with ‘Summer Playground’ event
Posted on March 30, 2023
by MARKETECH APAC
‘Summer Playground’ is ShopBack's lifestyle event which gathered KOLs, media, and key partners last 17 March.
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ShopBack appoints ex-ZALORA Alessio Romeni as MD for Commercial
ShopBack appoints ex-ZALORA Alessio Romeni as MD for Commercial
Posted on September 15, 2022
by MARKETECH APAC
Romeni will be responsible for spearheading merchant-solutions, revenue-generation, and pricing initiatives in the Group's Online Affiliates space regionally. 
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Ginee and Zalora
E-commerce SaaS platform Ginee ties with ZALORA to help merchants drive traffic, sales
Posted on June 29, 2022
by Kathleen Murata
This is part of Ginee’s mission to integrate with e-commerce platforms to help businesses grow sales and manage their stores efficiently.
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ZALORA taps Optimizely to improve UX across their platform
ZALORA taps Optimizely to improve UX across platform
Posted on February 14, 2022
by Teddy Cambosa
ZALORA will be using Optimizely’s Experimentation Platform which facilitates targeted and personalised Web A/B testing.
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ZALORA and Google Ads
ZALORA partners with Google to launch marketing solution for brands’ online performance
Posted on January 21, 2022
by Teddy Cambosa
ZALORA is partnering with Google to launch Google Ads with ZALORA, a marketing solution that provides brands with a simpler way to drive online sales and performance.
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Zalora and Bray Leino Splash
ZALORA MY taps Bray Leino Splash to revamp influencer program’s UX
Posted on January 19, 2022
by Teddy Cambosa
ZALORA has tapped digital marketing agency Bray Leino Splash to enhance the user experience of its Community Influencer Program.
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