Tag: Winnie Chen-Head

Kuala Lumpur, Malaysia – Omnicom Media Group has appointed Winnie Chen-Head as CEO for Malaysia. In her new role, Chen-Head will lead strategy, operations, and the development and adoption of transformative capabilities that will drive the next chapter of growth for OMG Malaysia. She succeeds Eileen Ooi, who was named CEO of PHD Asia-Pacific last year.

Chen-Head joins OMG from her role as managing director of media at dentsu Malaysia, overseeing its agency brands. Over the course of her more than two decades in marketing, she has held leadership roles across multiple business categories – including e-commerce, aviation, telecommunications, and software – and built a reputation for delivering high impact strategies that drive results for clients and organisational growth.

She takes the helm as OMG is enjoying its most significant year ever. Powered by Omnicom’s industry-leading Omni open operating system that drives business outcomes for brands, OMG Malaysia’s recent wins and retentions include OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina. 

Reporting directly to Tony Harradine, CEO for APAC at Omnicom Media Group, Chen-Head will join OMG Malaysia officially on 19 March 2025.

Speaking on her appointment, Chen-Head said, “I am honoured to join OMG Malaysia as CEO and capitalise on the strong momentum to drive further success. A key goal of mine is to leverage innovative and strategic thinking to help clients deliver on their business ambitions. This will be achieved with the talented teams at OMG Malaysia, where a culture of open communication and collaboration empowers everyone to contribute their best ideas. The opportunities ahead are immense, and I’m excited to lead the new era of transformation and growth.”

Meanwhile, Harradine commented, “Winnie steps into this role at a pivotal time, building on a strong foundation of success. As one of the most respected, tested, and proven leaders in the market, Winnie has the experience and expertise to take OMG Malaysia into its next phase of growth, leveraging our Agency as a Platform proposition to deliver transformative experiences for our clients, their customers and our people.”

Malaysia – dentsu Malaysia has elevated Winnie Chen-Head to the position of managing director of media to further drive transformation and innovation of the network’s media practice in the market. 

In this appointment, Chen-Head will take over Pankaj Nayak, who led dentsu Malaysia’s media practice in an interim role since April 2023. Nayak will now focus on his role as managing director of media at dentsu Singapore. 

Chen-Head brings with her over 23 years of experience as a marketing strategist. She joined dentsu Malaysia in 2021 as head of product and solutions for its media business. She has played a vital role in developing and scaling new solutions for clients, all while leading consistent business growth. 

Concurrently, Chen-Head also served as the head of iProspect Malaysia, leading the media agency to anchor itself as a digital-first agency and refine its scope of offerings for clients. 

In her new role, she will report directly to Audrey Chong, CEO of dentsu Malaysia.

Commenting on the appointment, Chong said, “With her proven track record in steering effective transformation and strategic growth within our network, Winnie is a natural choice to take our media practice in Malaysia to the next phase of growth. She takes over at a pivotal moment with the firm foundations that have been laid by Pankaj in his time with us. I am confident that Winnie and Pankaj will continue to work closely together and alongside our media practices across Southeast Asia to deliver an even stronger proposition for clients across the cluster.”

On her appointment, Chen-Head also shared, “As we help our clients navigate an increasingly dynamic business landscape, innovative and transformative strategy and growth take centre stage. This is what we at dentsu are committed to delivering for our clients. I am grateful to be able to work with our dedicated media teams in dentsu Malaysia to elevate brand transformation through impactful and agile media strategies that are adapted for the ever-changing external environment.”