Tag: Visual identity
Individual airlines within the Group will retain their own identities but will increasingly carry the “Member of Lufthansa Group” endorsement across touchpoints.
Inspired by the brand's future direction, and with a brief to align its tradition and unique culture, Jellyfish was responsible for creating an updated tone of voice reflecting Japan Airlines’ commitment to providing exceptional experiences, reliability and Japanese hospitality.
Conceptualised alongside WPP’s Design Bridge and Partners, the new visual identity positions Geneo as a space that draws in a community of future-makers engaged with each other, at work and at play, a stage for human ingenuity.
The updated brand guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’
The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.
Formerly known as the Golden Circle, the rewards programme of leading hospitality group Shangri-La Group has recently been launched as the rebranded Shangri-La Circle.
The revamp coincides with the 5th anniversary of the launch of Roots by the National Heritage Board of Singapore.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)