Technology Featured APAC

Wootag secures fresh funding to boost AI capabilities for in-video interactivity

Singapore – Wootag, a visual marketing SaaS company, will be using its latest series A funding worth around US$1.7m to enhance its AI capabilities of the in-video interactivity of its technology. Said funding was led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital.

In addition, the funding will also fuel Wootag’s expansion plan to scale in Asia-Pacific markets and empower the recent launch of their ‘Creative Automation’ product, where brands can showcase the product collections within videos.

Raj Sunder, CEO and founder at Wootag, said that the new investment will support them in providing marketers a platform to drive in-visual interactions, conversions and insights. He added that participation from new and existing investors shows confidence that Wootag is one of the top visual interactive players in Asia-Pacific.

“The visual marketing sector is growing exponentially year-on-year, and it is continually evolving with new developments occurring all the time. Digital marketers are exploring ways to adapt around this latest market development. To date, more than 1 billion viewers across the globe have watched and interacted with videos that have been Wootagged,” Sunder said.

The company launched Wootag Signal in 2021, empowering marketers to utilize real-time conditions, including weather conditions and football matches, as a trigger to engage with audiences and deliver marketing messages. In-video interactions can be generated at various points of the video without leaving the video ad, including purchases, sign-ups, participation in polls, receive promotions, view product catalogs, make bookings, view store locations, to name a few.

Platforms Featured APAC

Wootag launches new feature catered to drive video interactives through sports events

Singapore – Wootag, a visual interactives and insights platform, has announced the launch of Sports Signals, the newest feature catered for marketers to enable video interactives through sports event content, such as football matches.

This enables clients to be more engaging for the audience by tapping into a new audience segment and using the real-time live events as a trigger to showcase customized marketing messaging and advertisement to enhance the branding experiences on video and display.

Furthermore, marketers can choose a sports event as a new trigger for the video ad. For instance, brands that are sponsoring teams can engage with their audience during the live gameplay and even structure offerings based on outcomes.

In addition, messages and offerings can further be customized based on both positive and negative outcomes and a host of other signals. Brands can further build based on individuals/players who are their brand influencers and structure experience and message based on their individual/ team performances.

Lastly, brands can amplify their message during breaks encouraging for a quick snack break.

The launch of ‘Sports Signals’ follows after Wootag recently launched the parent platform Wootag Signals last April, in which it provided marketers with the ability from customizing viewers’ experience by weather to customizing videos or interactive content based on weather conditions. They can simply select the location, trigger type from weather factors to temperature, and then assign the interactivity.

“In the video marketing industry, that has long been plagued by lack of a way to drive conversions. Sports Signal helps drive the engagement with 230%-370% uplift by allowing meaningful targeted reach at real-time live events. It is fundamentally important for marketers to engage their target audience on the digital journey and convert the viewers into customers,” said Raj Sunder, the founder and chief executive officer of Wootag.

For instance, marketers from the food and beverage industry can leverage Wootag’s Sports Signals to showcase a discount for their drink to celebrate if your home team scored a goal. If there’s a financial brand sponsoring a match and their team wins, Sports Signal enables marketers to showcase a preferential discount for team jerseys on the video. 

“Wootag will continually enhance Wootag Signal to provide marketers more features to increase business efficiency and maximize the marketing effort,” Sundar concluded.

Wootag’s market is present in Singapore, Hong Kong, Taiwan, the Philippines, Indonesia, Malaysia, Thailand, and Vietnam.