London, UK – Adaptive streaming technology platform SeenThis announced that Integral Ad Science (IAS) has completed a video certification to provide third-party-validated, actionable measurement for advertisers using SeenThis technology.
Through this video certification process, SeenThis clients will have the option to add IAS within the platform to measure the video metrics of their campaign and its video creatives.
IAS’ video certification ensures accurate measurements and helps warrant viewability while also combating invalid traffic (IVT) for advertisers. With this, advertisers can have confidence that their ads are being seen by real people, driving results and minimising fraud.
SeenThis has developed proprietary adaptive streaming technology that enables emissions reduction by decreasing the amount of data wasted in serving an ad. Some ways this is done are by only streaming content when it is in view and by only displaying creative content that user conditions allow.
Csaba Szabo, managing director for EMEA at IAS, said, “It’s important that advertisers have full control over their digital media campaigns, with granular insights that provide better measurement. Together with partners such as SeenThis, we’re able to provide marketers added confidence with even greater levels of transparency and actionable data to deliver results for their campaigns.”
Also speaking on the partnership, Jesper Benon, CEO at SeenThis, shared, “We’re really happy to announce our partnership with IAS, which will be a major asset to brands using video at the heart of their campaigns. This video certification marks an important milestone in ensuring stronger accountability and transparency in the digital ecosystem.”
He added, “IAS is aligned with many of our goals, analysing the value of digital advertising placements while addressing issues around fraud, viewability, brand risk, and media quality. We are delighted to partner with its team as we continue our mission to enhance performance while aiding our clients’ efforts to increase transparency and reduce the negative impact of their digital advertising on the climate.”