Tag: Universal McCann
In addition, he will be setting the vision for the agency’s global growth while also overseeing the strategy, product, operations, and management of clients including American Express, Honda, Johnson & Johnson, Levi Strauss, Nestlé and Sony, amongst others.
UM Canberra's remit includes all media strategy, planning and buying for the brand as well as digital and functional advertising across all channels.
His immediate remit is to lead the data and martech solutions for brands realising the value of their first-party data and data science and optimising audiences and paid media, to drive growth.
The affiliate partnership takes effect immediately, and adds up to the 14 existing markets UM is in the region.
The partnership will see UM leading foodpanda’s strategy, planning, buying, and research, as well as data and analytics.
UM wins once again the master media account of the Australian government, which they handled since 2002.
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