Tag: Travel
The agreement, which runs until August 2028, commits both parties to promoting Malaysia as a top travel destination across key markets including Singapore, Australia, Indonesia, and China.
The a la carte luxury approach also reveals Gen Z's preferences, highlighting the experiences and values they prioritise.
This reflects a traveller who is confident with cross-border journeys, yet still rooted in the region—offering marketers fertile ground for regionally relevant campaigns, co-branded travel initiatives, and cultural storytelling that resonates beyond borders.
Hong Kong – Klook has teamed up with Grey Hong Kong to launch its latest campaign, spotlighting the joy of instinctive, unplanned travel — told through the whimsical lens of a goose on the loose. Titled ‘Go Wild with Travel (Klook 我要放飛)’, the campaign reframes travel for Hongkongers as a spontaneous...
International Muslim traveller arrivals are projected to reach 245 million by 2030, according to a report by Mastercard and CrescentRating.
Singaporeans are planning to embark on more trips in 2025, with a significant portion planning multiple holidays, according to a survey by research company YouGov for fintech company Revolut.
India – As part of its latest campaign, Agoda has unveiled an AI-driven vacation planner for Indian travellers, created in partnership with Google AI. Developed using Google’s Gemini and Imagen models, the new tool combines AI-driven natural language understanding with Agoda’s global inventory of travel...
Under a newly formalised Joint Business Plan, the partnership aims to embed Google’s AI technologies — including Gemini and image-to-video tool Veo — throughout the traveller experience.
Marketers in Southeast Asia (SEA) are prioritising retention (65%) and brand building (64%), according to a report from partnership management platform impact.com.
With a strong track record of supporting travel innovators and scaling global businesses, Vitruvian’s partnership reinforces Klook’s ambition to expand its reach, and solidify its position as a category leader.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)