Tag: Travel
Singapore — Fairfield by Marriott has launched a new regional campaign, “Come Back To Calm,” developed by BBH Singapore, marking the agency’s first work for Marriott International Asia Pacific (excluding China) following a competitive pitch earlier this year. The campaign reinforces Fairfield’s existing...
New Delhi , India — Marriott Bonvoy and Flipkart teamed up to create industry-first travel-retail loyalty program, ‘Your Cart Takes You Places’, allowing members to earn and redeem rewards across both the travel platform and the e-commerce site. This new program allows members of both platforms...
The initiative, called ‘Jelajah Hong Kong,’ is HKTB’s first campaign focused on Muslim travelers. It is designed to address faith-based needs such as access to halal food, prayer facilities, and privacy considerations—factors that can influence travel planning for Muslim visitors.
The agreement, which runs until August 2028, commits both parties to promoting Malaysia as a top travel destination across key markets including Singapore, Australia, Indonesia, and China.
The a la carte luxury approach also reveals Gen Z's preferences, highlighting the experiences and values they prioritise.
This reflects a traveller who is confident with cross-border journeys, yet still rooted in the region—offering marketers fertile ground for regionally relevant campaigns, co-branded travel initiatives, and cultural storytelling that resonates beyond borders.
Hong Kong – Klook has teamed up with Grey Hong Kong to launch its latest campaign, spotlighting the joy of instinctive, unplanned travel — told through the whimsical lens of a goose on the loose. Titled ‘Go Wild with Travel (Klook 我要放飛)’, the campaign reframes travel for Hongkongers as a spontaneous...
International Muslim traveller arrivals are projected to reach 245 million by 2030, according to a report by Mastercard and CrescentRating.
Singaporeans are planning to embark on more trips in 2025, with a significant portion planning multiple holidays, according to a survey by research company YouGov for fintech company Revolut.
India – As part of its latest campaign, Agoda has unveiled an AI-driven vacation planner for Indian travellers, created in partnership with Google AI. Developed using Google’s Gemini and Imagen models, the new tool combines AI-driven natural language understanding with Agoda’s global inventory of travel...
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