Marketing Featured ANZ

OOH JCDecaux nabs tender with Queensland Rail

Australia – Out-of-home (OOH) media company JCDecaux has been awarded a tender by Queensland Rail, which will expand its current portfolio, retaining existing formats and adding new digital assets and locations across Australia’s second-largest state. 

JCDecaux has been providing advertising solutions to Queensland Rail for over ten years, and with the new tender, another 10-year contract will be commencing in July 2022. This will see JCDecaux add 13 new roadside digital large format sites and six digital bulkheads in various locations, which will allow advertisers to have access to consistent advertising opportunities across the entire Eastern Seaboard, from Sydney Trains to Queensland Rail.

In addition, full-motion audio and video digital XTrackTV screens will be deployed at stations including a brand-new deployment at Brisbane’s Central Station. About 50 existing static sites will be replaced with 75-inch screens, providing high resolution, quality viewing of the campaign, which doubles the number of digital locations.

Steve O’Connor, JCDecaux’s CEO, said, “Queensland is poised for further economic vibrancy as it begins its preparations for the 2032 Olympics. Our expanded station and digital presence will provide brands with a wealth of new advertising opportunities to connect with its growing population.”

JCDecaux said that this ten-year contract has an option to extend beyond 2032.

In April 2022, JCDecaux has also been awarded an extended tender by the North Sydney Council to be its exclusive street furniture provider, which was inked for a term of nine years.

Platforms Featured ANZ

JCDecaux wins tender as Adelaide Railway Station’s OOH partner

Adelaide, Australia – Out-of-home (OOH) media company JCDecaux has won the tender to be the exclusive OOH advertising partner for the Adelaide Railway Station.

This extended agreement alongside with the Department of Infrastructure and Transport (DIT) will see JCDecaux continue its full motion audio and video XTrackTV screen presence, as well as install new digital small format screens across the station. All new digital assets will be available to buy programmatically.

The JCDecaux XTRACKTV is a large-format video and audio OOH offering usually installed in railroad stations and terminals.

Steve O’Connor, CEO of JCDecaux, said, “Adelaide Railway Station is an important, historical local landmark and one of the CBD’s busiest destinations for commuters, city workers and tourists alike. It’s a privilege to be awarded this opportunity in what has just recently been named Australia’s most liveable city, at such an iconic location at the heart of public transport in Adelaide.”

JCDecaux has been providing advertising solutions in Adelaide Railway Station since 2015. The new six-year exclusive contract commences immediately.

Adelaide Railway Station has an estimated over 230,000 passengers. The partnership is expected to give advertisers the opportunity to engage said audience.

Marketing Featured South Asia

Bangladesh seeks global rep of capital market and has just issued a tender to find eligible marketers

Bangladesh – Not all the time do you see a tender by a country’s securities and exchanges commission for mainstream work such as marketing and communications, but the country of Bangladesh has officially expressed its desire to front its economic development and capital market in the global arena, according to the tender document itself, released by the Bangladesh Securities and Exchange Commission (BSEC) Sunday, 18 July. 

According to the tender, BSEC is looking to engage Bloomberg Media, one of the leading providers of business and financial news content globally, to be able to reach diversified investors through a global campaign. BSEC said that it wants to present its potential and economic development and growth record of accomplishment in terms of capital market to attract investors from foreign nationals. 

BSEC has been continuously developing the country’s capital market to make it the main source of long-term financing. In growing its bond market, it has already introduced new products such as Exchange Traded Funds, Venture Capital, Private Equity, and Impact Funds. 

The contract offered by BSEC will run for 16 months. Specifically, it is on the lookout for entities to “supply integrated marketing and communication services” to position the country in Bloomberg’s media and digital platform. 

The commissioned marketing work will run under the banner ‘The Rising of Bengal Tiger: Potentials of Bangladesh Capital Market’. Under the campaign, Bloomberg Media will create content for television, print, and digital media, furthermore, it will be partnered to host a content hub for Bangladesh on its website to support the country. 

During the said period, BSEC has already planned to organize a series of roadshows through its own arrangement in different parts of the world to portray a ‘Rising Bangladesh’ and its capital market as an attractive place for foreign investment “with better returns.” 

For the success of the campaign, BSEC said it would be needing services from a reputed marketing and communication agency that will act as a primary service provider in creating a dedicated campaign-specific content portal. The said portal will include roadshow registration facilities, news updates, upcoming event details, queries, and feedback, and will utilize all contents for TV, print, and digital media prepared by Bloomberg Media.