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Tag: Technology

Amplitude
Amplitude launches Amplitude Analytics to expand insights deeper into marketing metrics
Posted on May 27, 2022
by MARKETECH APAC
With the use of Amplitude Analytics marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention.
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Hivestack, Yahoo partnership
Hivestack, Yahoo announce strategic tie-up for global DOOH efforts
Posted on May 26, 2022
by Teddy Cambosa
The partnership will connect their industry-leading technologies, and enable programmatic DOOH cross-channel media campaigns on a worldwide scale.
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Adzymic launches Smart Templates to power creative automation, adaptation for brands
Adzymic launches Smart Templates to power creative automation, adaptation for brands
Posted on May 23, 2022
by Teddy Cambosa
Adtech company, Adzymic, has introduced a new tool -Smart Templates- to enable advertisers to automate creative production and adaptation across multiple channels.
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Alibaba cloud launches data centre in Thailand
Alibaba Cloud launches data centre in Thailand
Posted on May 18, 2022
by Teddy Cambosa
The move is in line with the Thailand government’s 20 year National Strategic Plan to provide security, prosperity and sustainability to the nation.
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Synagie-and-SMU
Synagie, SMU partner to upskill e-commerce, tech players in SEA via new digital programmes
Posted on May 18, 2022
by Kathleen Murata
The programmes seek to improve the skills of e-commerce and technology professionals in the digital commerce ecosystem
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IAS to boost contextual targeting solution with launch of ‘Control Panel’
IAS to boost contextual targeting solution with launch of ‘Control Panel’
Posted on May 18, 2022
by Teddy Cambosa
The digital media company, Integral Ad Science, is improving upon its Context Control solution through the launch of a new suite of tools in Control Panel.
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Zoho announces unified platform ‘Zoho Marketing Plus’
Zoho announces unified platform ‘Zoho Marketing Plus’
Posted on May 16, 2022
by Teddy Cambosa
Zoho Marketing Plus includes a vast array of integrated capabilities aimed at helping digital marketers achieve greater results.
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Oddle empowers associate restaurants via partnership with Google
Oddle empowers associate restaurants via partnership with Google
Posted on May 16, 2022
by Teddy Cambosa
This new offering enables bookings with participating businesses directly through Google products including Search, Maps, and Google Assistant.
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Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Honey Bajaj appointed as SVP, global chief of consumer experience at CleverTap
Posted on May 6, 2022
by Teddy Cambosa
Through her new roles, Honey Bajaj will pioneer CleverTap's extensive program to help companies reimagine customer experience.
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kristin
Cartelux appoints Kristin Harder as new global head of strategy and partnerships
Posted on May 5, 2022
by MARKETECH APAC
Australia – Australian ad tech company Cartelux has appointed former Audi Global head of media manager Kristin Harder as global head of strategy and partnerships. The new role will see Harder steer the strategic direction of the company, launch marketing initiatives, and grow the business’ global partnership...
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