Singapore – MARKETECH APAC, the digital media for the marketing and advertising industry in APAC, is launching a new content brand that aims to amplify the power of videos in bringing engaging stories to the audience. To be called MARKETECH APAC Reels, the staple feature will be presenting industry deep dives on leading news and trends in marketing and tech through exclusive video content.
For the pilot feature, MARKETECH APAC Reels will be presenting an all-embracing view of the brands and companies in various industries that have decided to take action in line with the ongoing war between Russia and Ukraine. The feature will comprehensively lay out how entities in the marketing and advertising industry, and even those of the biggest consumer brands, have taken a stand in the middle of the heightening hostilities in Europe.
MARKETECH APAC Reels is also taking the spotlight on the growing space of the metaverse, roping in marketing and industry leaders to shed light on how brands can navigate this brand new virtual environment and leverage the space to deliver groundbreaking marketing campaigns.
To be rolled out in a series of 3 episodes, the feature will be discussing piece by piece top questions of brands concerning the metaverse which include entering the space, and thereafter, becoming an official player in the metaverse.
On the launch, Shaina Teope, MARKETECH APAC’s regional editor, said, “MARKETECH APAC continues to grow its channels, and as a digital-first media, now’s the time to take our features up a notch, leveraging the ingenuity of videos in delivering stories and conversations that are most pertinent to the community. We are excited as we tackle the most relevant news and trends through distinctive and innovative production.”
All videos under MARKETECH APAC Reels can be viewed on MARKETECH APAC’s YouTube channel. Subscribe to get updated on the newest and latest content.
As MARKETECH APAC launches MARKETECH APAC Reels, it is inviting all brands and companies to reach out for any interesting story they would like to share and collaborate with.
Manila, Philippines – Philippines-based university FEU Institute of Technology (FEU Tech) has released a proprietary learning system for its students, Mastery-based Individualized Learning Enhancement System (MILES), as its response to schools’ shift to a new normal amid the Pandemic.
The country’s government has been firm in its decision to hold off face-to-face classes until the availability of a vaccine, urging schools from primary to tertiary levels to take learning online. While many have opted to leverage available online tools such as ZOOM to administer classes, FEU Tech has taken the liberty to create its own system for learning.
MILES runs on online learning platform Canvas. The system differentiates itself from other virtual learning systems via its “Mastery Network,” wherein in every course, students are required to achieve a certain level of mastery in one topic before they can go study the next, eyeing a more targeted and goal-oriented learning.
According to FEU Tech Executive Director Dr. Benson Tan, he and his team have high hopes for MILES because the program was built to address the learning gap of the often favored method of rote memorization which is not enough to integrate into students deep knowledge of a topic.
How the mastery network works, students will be given the option “to try as many times as they need,” until they have achieved a certain minimum score on a test that demonstrates mastery. Alongside this, the system offers asynchronous learning, where they can easily access learning materials online at any point in the day.
FEU Tech explains in a press statement: “Take the subject of trigonometry. Under a normal classroom setting, students may only have a few weeks to fully master the sin, cos, and tan operations needed to find certain angles. With MILES, students can undergo a formative assessment as many times as they need to, solving different trigonometry problems each time. Eventually, the students will come out with a better understanding than if they were rushed.”
Within MILES, FEU Tech is also determined to give students a holistic experience, albeit virtually, of campus services. Through a Blue button in the Canvas platform, students will be able to reach out to school-bound departments such as the clerical office, the library, and even the guidance counselor. The same goes for the university’s faculty.
Through the same Blue button, students will be able to easily consult professors on the course material. For every course, faculty will be ready to answer questions as they come, where at least one professor is made available online from 7 am to 9 pm.
“On top of a self-paced learning environment, our faculty are ready to lend assistance at any time, whether that means simply asking a one-off question about the lesson or even taking time to give students one-on-one tutorial sessions,” said Tan.
FEU Tech is the dedicated technology institute of Far Eastern University (FEU), and was established in 1992 in the country. FEU currently has six tertiary level branches and one secondary school campus. Aside from FEU Tech, the MILES program so far has been launched to two of its other campuses; FEU Diliman and Alabang.
For the month of August, marketing leaders had it big, with the top stories that took most of your attention are those that have spotlighted marketing experts.
One was a retelling of a Filipino corporate communications head’s success story, another was an Asian eCommerce platform’s appointment of a new chief commercial officer, and also, a point-by-point marketing measurement plan authored, none other than by a tenured player in the field.
The latest on virtual and augmented reality also made heads turn this month. The strike of the pandemic made for hardened and limited times, but with tech, it was an opportunity to ride on the connective powers of VR and AR, unleashing the best of the digital experience to carry on a new normal.
Here, we’ve made a run down of all of them. Based on Google Analytics from July 20th to August 16th, these were the top 5 stories for the month:
Top 5: The PR expert of the holy grail chicken brand in the Philippines: Mark De Joya
In the premiere of our interview webisode, #MARKETECHMondays, we featured Filipino marketing expert Mark de Joya who shared the journey he trailed before finally becoming the head of corporate communications of Max’s Group, the company behind the country’s most sought after restaurants.
Although, like any other head start, his first foray into marketing can be said to be “humble,” it is still a stint with that of consumer product behemoth Unilever, its Philippine leg. Since then, what he had was a meaningful immersion to the industry of advertising having worked thereafter with international creative agency McCann Worldgroup.
Truly a self-made man, Mark was revealed to be overflowing with personal formulas and borrowed wisdom from his mentors. One of them, he got from then McCann chief strategy officer Gino Borromeo, which spotlights a different side of creativity, that is, creativity isn’t just being artsy, but the ability to solve problems.
His advice to young marketers, “A lot of people might not feel that they are built for the marketing [or] advertising industry because they don’t think that they are creative enough. I will say, creativity is important, but the one thing that enables that is curiosity. The best marketers I’ve met are also the most curious.”
Top 4: Digging into the ropes of marketing measurement with Salesforce Datorama CMO Leah Pope
From whom is it better to acquire insight into the importance of marketing data than from a marketing maven straight out of the field of extracting marketing insights?
Chief marketing officer of data insights platform Datorama, Leah Pope in July lent her thought leadership piece on this important feature of marketing management, and not just marketing measurement on any normal day, but crafting a strategy at this time of uncertainty.
She imparts four steps: Harmonizing the often siloed marketing data into a single source; setting up a set of standardized data for data hygiene; rechecking goals and benchmarks to track marketing progress amid a new normal; and finally, aligning a single system of record of marketing data to collaborate the now branched out remote setup of marketing teams.
Top 3: Malaysia’s Entropia and manufacturing firm UMW’s virtual museum
To imagine within our thinkable minds a museum of virtual experience will always, for the meantime, send us all in awe. And that is exactly what judges from the fourth International VR Awards have felt with Malaysian tech innovator Entropia’s virtual museum of company UMW, granting them a nomination for the award-giving body’s social impact award.
The immersive experience offers six degrees of freedom to move through manufacturing firm UMW’s artifacts, enabling teleport from one scenario to the next. Users are able to view the very first products UMW had assembled: the Toyota Corolla KE 10 in 1968, the first Komatsu bulldozer, as well as an education on the Rolls Royce engine casing manufacturing and assembly that was accomplished right in Malaysia.
The museum isn’t just nominated for any category, but a social impact category, one described to shine on companies and individuals that produce products that have made a significant social impact on the world around them.
UMW said, “We used VR as a platform [for the company] to impress [and] attract talents both young and old, and above all, [as] a testament on how a corporate legacy can be kept alive using technology.”
Of course, winners of the award will be announced virtually, slated to take place in November.
Top 2: Another Entropia news, but now, an augmented reality car showroom
In latter July, BMW Malaysia unveiled its all-new BMW X5 xDrive45e M Sports model, but that wasn’t the only exciting part. For the first time, the marque in Malaysia ran a model launch via an augmented reality (AR) experience, courtesy of the ingenuity of Entropia’s experience design unit, Entropia Extended Reality (EXR).
Countries’ lockdowns amid the pandemic made it nearly impossible for consumers to visit showrooms, let alone attend a car launch, and this is where EXR comes to the rescue.
EXR Head Ramakrishnan CN said the usage of extended reality (XR) for marketing and advertising is no longer a niche, and that the COVID-19 has definitely accelerated the pace of demand.
Entropia explains how the AR works: “By just clicking the link [on BMW’s app], the users will be able to get a virtually realistic 3D model of the car, and by just tapping the screen, they can reposition the car, [view it] at different angles, pinch and resize it, and slide in any direction for a 360° view.”
Talk about a fusion of innovation.
Top 1: The month of August puts Keepital’s appointment of CCO to top story
For the top story of the month, people news is at the heart of it. By July, congratulations have been in order as Asia-focused B2B eCommerce platform Keepital announced that they have appointed a new chief commercial officer, sales veteran Arthur Ng.
Arthur’s seasoned experience in B2B digital advertising sector matches the core offering of Keepital: bringing together buyers and suppliers in a central location; boasting a directory of B2B sales executives to put through businesses on a forum where they can network with each other.
Arthur has been a staple player in the function of business development since 2008, having worked with companies such as publisher The Green Book, supply chain Singapore Post, online media Purple Click, and the similar-natured Innity.
His responsibilities were as specific as it gets: ownership of the customer and the customer interface with the product or service offering, where he’s charged with making sure that all functions of the organization are aligned to meet strategic commercial objectives
MARKETECH APAC caught up with Arthur and he shared, “My past weeks with Keepital were pretty amazing and fulfilling. [I’ve been] going in-depth to understand the platform’s enclosed system, speaking to SME bosses to understand their marketing pain points and requirements.”
Watch the MARKETECH APAC REPORTS of these top five stories, with exclusive appearance and commentary from the newsmakers themselves.
If you have interesting stories, thought-leadership pieces, and case studies in the area of marketing, technology, media platforms and SME, please send us an email at [email protected]. Who knows your story could be part of our top 5 next month.
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