Marketing Featured South Asia

India’s Tata Capital unveils new film bearing new brand promise ‘Count On Us’

Mumbai, India – Tata Capital, the financial arm of the Tata Group, has released a new corporate film based on its new brand promise ‘Count on Us’, done in collaboration with integrated creative agency Infectious Advertising.

Tata Capital’s former brand tagline ‘We only do what’s right for you’ was changed for the first time since the company was established in 2007. The firm offers consumer loans, wealth management, and commercial finance, as well infrastructure finance, among others.

The film portrays a story about the dreams and hopes of the people of India and how Tata Capital is well suited to help them achieve their dreams. According to the firm, its financial solutions are designed to meet India’s diverse customer needs which are articulated in the film.

“Tata Capital as a brand and organization has transformed over the years while retaining the core value of trust. Our corporate digital film reverberates our brand’s promise ‘Count On Us’ and how we as an organization serve our customers fulfill their needs and aspirations with our diverse, innovative, and customized financial solutions,” said Hector Anklesaria, the associate vice president of marketing at Tata Capital.

Meanwhile, Ramanuj Shastry, the co-founder and director at Infectious Advertising, commented, “Tata Capital Corporate film – whose purpose was to bring to life their promise that India can ‘Count On Us’ – is a large canvas film with many logistical challenges. Upcoming director Tim Gollar has done a stellar job of telling a complex story simply.”