Indonesia – Public relations and content marketing agency Mutant has appointed Tanya Tresnasari, former general manager of Golin and Weber Shandwick, to be its new country manager for Indonesia.
In her new role, Tresnasari will be leading, running, and delivering strategic and results-driven campaigns across PR, content, social media, and branding.
Tresnasari brings more than 20 years of experience in the communications industry, spanning advertising, activation, and public relations. At Golin and Weber Shandwick, she was instrumental in driving cross-practice collaboration and helped to diversify the agency’s roster with key clients, including Sanofi, MSD, Clubhouse, Linktree, Carousell, Shell, and Hyundai, as well as Cathay Pacific, and Singapore Airlines, amongst others.
Mutant said that expanding to Indonesia was the next logical step for the agency after a successful decade in Singapore and robust growth in Malaysia since its launch in 2019.
Commenting on her appointment, Tresnasari said, “Just as the name suggests, Mutant is constantly evolving. I’m excited to bring the agency’s blended PR, content, social and branding approach and adapt it for clients locally. With the addition of new hires, Mutant Indonesia has already hit the ground running, and I look forward to welcoming and driving real business outcomes for clients.”
Meanwhile, Joseph Barratt, founder and CEO of Mutant, noted, “It’s an exciting time to enter the market, with a differentiated offering that combines PR, content, social media, and branding to help businesses succeed. I can’t think of anyone better than Tanya to lead us through this, and pave the way for Mutant’s next chapter.”
In addition, Gabriela Gunawan also joins Mutant Indonesia as a PR Manager. Previously from Golin Jakarta and Weber Shandwick, Gunawan has worked with a variety of clients, including Morgan Stanley, Johnson & Johnson, Sanofi, and SK-II, as well as Mastercard.